Application of LED tube in supermarket
Supermarket LED fluorescent lamp lighting application matching
The sales areas of supermarkets and shopping malls are places for consumers to shop. Keep the sales scenes full of light and coordinated colors to create a comfortable shopping environment for consumers and create a good shopping atmosphere. It is also very important to the design of supermarkets. .
The store environment created by the supermarket lighting fixtures should be simple and lively as the basic characteristics, with the purpose of facilitating and serving consumers, and focusing on the characteristics of the store and the goods.
1. Lighting: In terms of heat dissipation and ventilation of led lamps, led fluorescent tubes are long and heat dissipation is small. Incandescent lamps have a large heat dissipation capacity. When irradiated in a narrow area, due to the concentration of heat, sometimes they may even cause a fire hazard. Therefore, when using incandescent led spotlights or led floodlights to illuminate the displayed goods, pay attention to leaving enough space to allow air circulation, and do not let the lights directly illuminate flammable items.
The importance of LED lighting in merchandise display cannot be overemphasized. The role of LED fluorescent light is very huge, and some products of super LED downlight use filament-type incandescent spotlights and floodlights. Although ordinary fluorescent lamps are more economical, they can change the original color and gloss of the products when they are used to illuminate the products. The second thing that needs to be solved is that some commodities will lose their luster under the long-term irradiation of strong illuminating light, and the high-power illuminating light will also make the commodity fade. Therefore, it must be carefully observed frequently and handled appropriately in the commodity showroom.
The importance of LED fluorescent light in the merchandise display cannot be overemphasized. The role of lighting is very huge, supermarkets should be more sensitive to this problem, and often improve the lighting skills, so that the window display and indoor merchandise display are constantly updated.
2. use of color
In order to stimulate customers' desire to buy, various colors are used in the supermarket display. The color contrast between the lighting and the display background is good, which will make the products more prominent and leave a deep impression on customers. According to a survey in Japan, the value of colors in commodities is 52% for food, 29.3% for cosmetics, and 38.6% for clothing. This fully illustrates the role played by the use of color in merchandise sales. In other words, if the display of merchandise is handled well in terms of color, it will increase merchandise sales.
Human vision will be affected by colors and produce different feelings on the texture of goods. The preference for color varies from person to person, and the feeling of color is also different for different ages. Of course, supermarkets cannot cater to everyone's preferences at the same time, but they should understand analysis. In different periods, in different situations, and in different merchandise displays, the treatment of color should be emphasized.
Supermarkets should study the interrelationships of various colors and make full use of color matching to achieve the desired effect. Generally speaking, there are three principle relationships in color blending, namely, color coordination, color contrast, and color conflict. When two or more colors are combined and look very pleasing to the eye, it can be said that the colors are coordinated. Attention must be paid to this coordinated relationship in merchandise display. The contrast of colors is mainly used in the processing of the relationship between the displayed products and the background. If applied well, it will make the displayed items look beautiful and attractive. If the color is not coordinated, that is, the color conflicts, the display will lose its due effect. When choosing the commodity LED fluorescent lamp for display, because the LED lamp has a high color rendering index, good color rendering, and looks bright in color, customers have more desire to buy, which has an advantage over ordinary lamps.
3. In the merchandise display: the use of luxurious cold white led fluorescent tubes can enhance the blood red of the lean meat and keep the fat part of it white. This kind of light can also make fresh vegetables look fresher; make the red, orange, and green colors of fresh fruits brighter and more dazzling; make the color of bagged and canned food more prominent. In addition to meat and fruits and vegetables, luxurious warm white led tube (warm color temperature 2800-3800k) is the most suitable. Under the warm white light, chicken and other poultry meat and dairy products are richer in yellow and brighter, and baked goods look richer in yellowish brown and brown. They are all features of led lamps.
This is to configure the lighting of different commodities according to the different colors emitted by the different color temperatures of the light source to achieve an attractive effect and enhance the customer's desire to buy. Especially in the fresh food area of the supermarket, the supermarket fresh LED fluorescent lamp with excellent lighting effect is equipped, and the irradiation area is large, which can not only achieve the lighting effect, but also play a decorative role. The color temperature is warm, which looks natural and soft.
