Lighting plays an important role and color in the store. It can improve the display effect of goods and create the atmosphere of the store, thereby creating a pleasant and comfortable shopping environment. Therefore, ingenious lighting design can improve the value of goods, strengthen customers' willingness to buy, and achieve the best effect of visual marketing. With the help of light, the product becomes more attractive, and for customers, the light plays a guiding role. That is to say, the purpose of LED lighting in shopping malls can be divided into two aspects: one is for commodities, and the other is for customers.
For commodities, the main purpose of lighting is to:
LED lighting can enhance the color and texture of products: through the irradiation of light, such as warm-colored light shining on warm-colored products, the color effect of the products can be enhanced, and the light reflected by glassware or glossy items increases the quality of the products. sophistication and nobility;
LED lighting can emphasize the characteristics of products: the carefully designed projection beam separates the product from the background, thereby creating a sense of space; in addition, the color light is expressive, which can create a special atmosphere, interpret the connotation of the product, and achieve the ultimate purpose of the display.
For customers, the purpose of LED lighting is to:
LED lighting can attract customers' attention: when the product cannot stand out from the surrounding environment, the light can play its role, for example: using the contrast of brightness and hue, the customer's attention can be focused on a specific product , so as to achieve the role of visual guidance;
LED lighting can improve the affinity of products: through color light irradiation, the products will have a soft and warm feeling, so that customers get psychological euphoria, and then have a good impression of the products, so as to generate the desire to buy.
Shopping mall lighting design principles
The outstanding visual effect of commodities lies in the simple and effective lighting means. The selection of lighting equipment should take into account the lighting effect and the principle of energy saving. The following points should be paid attention to when designing LED lighting:
. The illumination of the wall surface should be increased, while other parts should be reduced, so that the background color of the wall surface is prominent, which can fully show the personality and characteristics of the product;
. Lighting design should fully consider customers. Strong lighting can easily make eyes feel tired and should be avoided as much as possible;
. The lighting intensity reflects the taste of the store, that is, the more advanced the mall, the softer the light;
. High-intensity lighting does not equal effective lighting, so it should be designed according to the visual needs of the display of goods.
Benwei Lighting is an LED Tube, LED flood light, LED Panel Light, LED High Bay, LED manufacturer with 12 years of experience. If you want to purchase a high-quality LED flood light or have a more in-depth understanding of the application of LED flood lights, please contact send us inquiry， our web: https://www.benweilight.com/.
