Don’t know how to design the window lighting of the clothing store?
The window is the face of a branded menswear franchise store, which can convey your store image, brand image, and promote your product style characteristics to past customers. The window has always been in a pivotal position. A good window display can make your brand image more direct, and the lighting of the window also has a problem. If you have a good grasp of the lighting of the window, the window will attract more customers. The more shop-entry rate, there will be trading volume.
Different clothing display effects produced by different types of light sources, through the use of different lamps, color, and the angle of the light source, can all make the store present different styles.
There are many lighting methods for window display, and there are 6 common lighting methods:
1. Panoramic lighting: Project the features of the illuminated object and illuminate the background. In addition to weakening the main light source to form a shadow on the illuminated object, the background light can also diffuse through the environment to make the illuminated object. The contrast between light and dark objects will not be too strong, allowing passers-by to feel the lightness of clothing.
2. Backlighting method: For some dark-colored suits, you can also use light to emphasize the background, because the backlighting method can quickly capture the eyes of passersby, which is suitable for fast-consuming customers. In the performance of quickly capturing the eyes of passers-by, the backlight lighting method is faster and simpler than the contrast lighting method; and the contrast lighting method can first focus the eyes of the passers on the features of the illuminated object.
3. Contrast lighting methods: not only animals, but human eyes also have phototaxis, and the eyes will stop visually at the brightest part. The characteristic part of the illuminated object is projected by the narrow beam of the lamp, and a high-brightness contrast is formed between the illuminated object and the background, which can cause a strong visual impact and let passers-by feel the calmness of the clothing.
4. Diffusion mode of illumination: the light can irradiate the illuminated object excessively and uniformly, and can also eliminate the impact of shadows. In addition to let passers-by feel the lightness of clothing, it also allows passers-by to produce such a dress that will be more noble than others fantasy.
5. Downward illumination method of spotlight projection: This type of illumination method locally emphasizes the characteristic parts of the illuminated object, and the light from bottom to top will cause passers-by to feel a weird and alternative feeling.
6. Side lighting method: It can create a better association atmosphere for passers-by in terms of showing the symmetry of formal clothes.
The first point of view that captures the customer's attention is the design of window lighting. The lighting of the window has the finishing touch. Good visual lighting can achieve the best visual marketing effect. Lighting can adjust the relationship between clothing and the surrounding environment. Use the brightness and purity of light to achieve guidance, enhance the grasp of the store, increase the attention to the product, and let Color is emotional, and the penetrating light color will be more able to touch the hearts of customers. Choose the right light to capture the psychological changes of customers and make them feel comfortable.
