How will the delisting of incandescent lamps affect our LED lighting market?
Recently, the "Berling ban" has been hyped up to the extreme. Since the delisting roadmap for incandescent lamps in 2011, the LED concept has been greatly hyped whenever the ban node arrives. Or because LED people are too depressed, or maybe we all hope that all professions will have a prosperous situation, and then we will not live so suffocating, but all kinds of news are really unbearable!
1. Where does the 100 billion incandescent lamp market come from?!
Several articles have mentioned that incandescent lamps will be delisted, and LED will usher in a market of 100 billion. I don’t know where this data comes from? Although I don’t have detailed authoritative data, many people in the industry know that everything in the global lighting market is now on sale. What is the total amount? Can the proportion of incandescent lamps be so large? The main shopping malls of incandescent lamps in my country are in rural areas, especially in the north (the area north of the Yangtze River), and in the south of the countryside, fluorescent lamps (commonly known as fluorescent lamps) and LEDs are popular The rate is high. According to data, the current annual production value of incandescent lamps in my country is about 2 billion, which is replaced by the current quotation of LED bulbs. Where does the 100 billion come from? Doubt...
2. What changes will happen to the market after the delisting of incandescent lamps?
At the top of the list, some villages will usher in a wave of "buying" for incandescent lamps before delisting. Brothers who understand the rural breeding industry should know that in the period of poultry breeding, incandescent lamps will play a great role in laying eggs, and uninterrupted incandescent lighting at night will increase the egg laying rate by more than 30%. For other species such as pigs There are obvious effects on the prevention of various epidemic diseases. These common senses are also highly recognized by broad rural farmers, and general fluorescent lamps and LEDs are not currently able to meet these requirements. Therefore, before incandescent lamps are about to go out of the market, it is a natural phenomenon to buy some spare bulbs (I told this news to my classmates who raised chickens in the countryside, and his top response was to buy some and keep them at home).
Second, the prohibition order has been implemented. Our government has not requested manufacturers to recall distribution stocks at all levels. Our villages are vast and sporadic. It is impossible for dealers to remove inventory overnight. I believe that the government cannot supervise the villages. Therefore, the replacement of all incandescent lamps in rural shopping malls will take a while, and optimistic estimates will take a year!
Third, since the main shopping malls for incandescent lamps are in the countryside, and the consumption level in the countryside restricts the entry of high-end LEDs, some manufacturers that have always positioned themselves at the low-end may usher in a small upsurge, but in the face of LED supply exceeding demand The situation, how to occupy the rural market, also need to spend some brains to do a good job of marketing strategy!
3. Calm down, the delisting of incandescent lamps may have nothing to do with you
As professionals, we need to remain calm about the delisting of incandescent lamps. First of all, in the long run, the disappearance of incandescent lamps from this earth is indeed just around the corner, but the incandescent lamp market is not as big as we imagined, and the final Delisting and impulsive; we can imagine that maybe someone is starting to figure out the development of an LED bulb for rural markets; I can also imagine that someone will develop a replacement method and go everywhere to change the light bulb for others... But if your previous method is not Covering up the countryside, if you don't have the experience of changing paths, it is the right choice to keep your footing and follow your own set of ideas.
The delisting of incandescent lamps is a microcosm of the upgrading of modern technological life. In pursuit of green and environmental protection, we have to replace these high-energy-consuming products, and the next is the era of alternative products, namely environmentally friendly lighting products. , I believe that with the breakthrough and update of related technologies of LED lighting products, LED lighting products can bring us a different lighting experience.
