Specialty store lighting design requirements
In the retail industry, more and more companies have chosen the operating form of specialty stores or flagship stores. This method has a unified brand planning or design, and establishes a sales network through franchising.
We can divide this type of lighting into: window lighting, general lighting in stores, accent lighting and special function lighting (such as cashier counters, etc.).
At the same time, due to the fierce market competition in the retail industry, people's buying behavior has undergone great changes. In the process of product sales, in addition to factors such as product quality and price, more attention should be paid to brand positioning and image to help People complete the buying process. Therefore, lighting as an auxiliary sales method is no longer limited to pure static lighting effects. Dynamic lighting and color changes are gradually being applied to this type of business.
In the creation of lighting environment, the injustice needs to consider the recommended quantitative indicators, as well as the non-quantitative factors of architecture, psychology, and vision. Only by combining lighting technology and art can you obtain outstanding lighting effects.
Specialty stores require higher illuminance than department stores; for key areas and key products, specialty stores have higher requirements for key lighting, and AF may be twice as high as department stores; the color temperature of specialty stores is warmer, and the color rendering index One must be higher than this.
Another type of more common specialty stores is auto stores. Different manufacturers and brands have their own style of specialty stores, and auto stores also have their own standards. The well-known Porsche car store lighting indicators, Porsche showroom lighting embodies its characteristics different from other brands, using a variety of lighting performance methods, namely general lighting, accent lighting, simulated natural light, reflective lighting system, multi-mode lighting control System and so on.
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