Strategies for domestic and foreign LED companies to enter the LED sports lighting industry
1. Sports marketing of international giants; stadium lights
1. Application cooperation
In order to let more people know and experience the product, the company's related products are equipped in stadiums where a large number of people have gathered, which has become a high-quality way for Philips Lighting Solutions to promote its products.
As a veteran electronics company for more than a century, Royal Philips is now also facing a crisis of transformation. However, whether before or after the transformation, sports marketing has always been an important means for Philips, especially Philips Lighting, to open and maintain the market. Previously, Philips had cooperated with Stamford Bridge, home of the Premier League giants Chelsea, and demonstrated its ArenaExperience sports venue lighting technology to all London fans through the Blues Chelsea. In this way, it also opened a way for its own product promotion. Extensive user interface.
Because football matches have extremely high requirements for lighting, too strong light will hinder the normal performance of the players, and too dark light will easily make the audience unable to see all the details on the field. The Arena VisionLED floodlight in its ArenaExperience can select the appropriate light for the event, and integration with the audio-visual system can further enhance the lighting effect. The flicker-free floodlight enables the camera to capture motion for slow motion playback, and touch the button to change the light. Set up to create a suitable atmosphere for live music and other performances.
At the same time, building lighting can also enhance the atmosphere to attract visitors, and set the color of the light to match the sponsor's favorite color. Facade and architectural lighting can also be connected with stadium lighting to achieve better lighting effects. In addition, the use of bright and energy-saving LED lighting can make the audience feel at ease in the parking lot. You can also use low-maintenance lamps to guide the audience from the underground passage into the stadium, and use the LED facade that turns the stadium into a landmark building. Face-to-face, so that the audience feels excited from a distance. Of course, these designs also help to generate revenue from the surrounding products of the venue, and the intelligent statistical system can also reduce operating costs.
Through ArenaExperience, Stamford Bridge has also transformed from a pure football stadium to a world-class integrated entertainment system to some extent. In addition to the Stamford Bridge, Philips lighting systems are also used in the Ghelamco Stadium in KAA Ghent, Belgium. Outside the stadium, half a million LEDs use ripples, staggered fades, sequences, strobes and explosions to create incredible lighting effects. In addition, we can also see the wide application of Philips lighting systems in stadiums including the Emirates Stadium and the Swedish Friendship Arena.
