The development direction of LED lighting industry
In recent years, LED lighting has ushered in rapid development. In 2015, the LED lighting industry will usher in a bumper year and a challenging year. The rise of e-commerce O2O and smart lighting will all trigger the adjustment of LED companies. According to the analysis, the development direction of the LED lighting industry in 2015 has the following points.
1. The popularity of new Chinese lamps
With the rise of the comprehensive strength of China’s major powers, the image of major powers surpassing Europe and the United States is bound to set off a "Chinese Dream"-style Renaissance storm on all continents around the world. Sought after by consumers worldwide!
2. Smart lighting begins to rise
The fierce competition of LED lamps and the advantages of LED's controllability are becoming more and more obvious. In order to stand out from the competition, major manufacturers no longer fight on simple prices, but technically improve their competitiveness, intelligent and Functional intelligent lighting will impact the market with a high profile.
3. Pan-home lighting concept boom
With the fierce competition in home lighting in the industry and the obsolescence of the overall home lighting concept, the concept of pan-home lighting has begun to emerge. It is not uncommon for home lighting of various styles and categories to appear in the same store at the same time.
4. Single product alliance
With the development of industry branding and the concentration of orders, more and more manufacturers of single-product advantages have formed alliances for development.
5. Lighting mix and match style is popular
The diversified development of lighting is becoming more and more extensive. The theme elements such as crafts, materials, styles, colors are no longer single, and lighting with mixed elements will gradually gain the favor of consumers!
6. The status of sales software is prominent
With the strong development of e-commerce, O2O and other sales models, sales tools similar to lighting software and data analysis software will become a standard in the lighting industry.
7. Biological lights become a star
With the rise of the health industry, bio-lamps will enter a golden period.
8. The engineering lighting market is picking up
The downturn in the big market will pick up, the government will make corresponding adjustments, and the engineering lighting market will pick up.
