The LED lighting market is growing steadily, and the industry consolidation period is accelerating
[Market Analysis of Security Exhibition Network] Looking at the global economic situation, it is difficult to see obvious signs of recovery. The growth of global trade is slow, and the whole is in the stage of structural adjustment. However, as countries around the world pay more and more attention to energy conservation and emission reduction, as a new type of high-efficiency energy-saving with great advantages Lighting products, LED has become the key promotion product of energy-saving lighting in countries around the world, leading to the rapid development of the global LED lighting market. In 2018, the global LED output value reached 62.9 billion US dollars.
The steady growth of my country's LED lighting industry is generally on the rise
After more than 40 years of development, my country's LED lighting industry has initially formed a relatively complete industrial chain, and the industry has developed rapidly. Even after experiencing a continuous high-level development of more than 30% growth rate and entering a period of general slowdown, the export growth rate of LED lighting products is still higher than the national average export level of various industries.
As international giants divest the general lighting business, the scale of China's output value will continue to increase. In 2020, the global market share is expected to reach 61%. According to the data of the LED Research Institute (GGII), it is estimated that by 2020, the output value of China's LED lighting will reach 445 billion yuan, a year-on-year increase of 14.1%.
With the gradual deepening and penetration of concepts such as environmental protection, energy saving and green lighting, LED lighting technology, which has many advantages such as high efficiency and low consumption, safety and reliability, convenient management, and long service life, has been widely used in the lighting industry in recent years. In all aspects, at the same time, the national green lighting project and related policies also directly promote the rapid development of the LED lighting market.
The market is mixed, and the industry will accelerate the integration in the future
my country's LED industry is in a stage of rapid growth, the scale continues to expand, and the number of enterprises continues to increase. However, many enterprises are small and medium-sized enterprises with weak technical and financial strength and insufficient investment in research and development, resulting in serious product homogeneity. Enterprises mainly seize the market through price competition, which makes the development of the industry more chaotic.
"Lighting function" is the basic core essence of lighting products. However, most lighting products on the market are almost the same, and there is little innovation. Under the homogeneous environment of diversified selection of similar products, enterprises are prone to a "reckless" situation when facing competition, which leads to vicious competition and is not conducive to the long-term healthy development of the LED lighting industry.
In addition, the LED lighting industry has gradually appeared a trend of market saturation and reduced demand, resulting in excess production capacity. It is undeniable that in the context of the rapid development of LED enterprises, the problem of product homogeneity will inevitably cause a large number of enterprises to be eliminated. This phenomenon is both a huge challenge and a rare opportunity for enterprises.
With the continuous development of the industry, the market share of enterprises with strong technology, strength and brand awareness will continue to rise, and small enterprises lacking technical advantages and accumulated experience will be gradually eliminated. In addition, the government's guiding function will also be clarified. By strengthening and guiding the construction of industry standards, it will promote the integration of the industry and the survival of the fittest of enterprises, and support leading enterprises to become stronger and bigger.
Conclusion: If LED lighting companies want to become bigger and stronger, they must understand the mechanism of LED, and according to market changes, through continuous innovation and continuous improvement of product quality and details, they will launch products suitable for the market. Only by grasping the essence of lighting, directly attacking the pain points of users, and having the courage to break through and innovate, can we successfully seize the market. It is worth mentioning that intelligent equipment based on the continuous evolution of Internet of Things technology will promote LED intelligent lighting to a new level. Perhaps in the near future, LED lighting will enter thousands of households.
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