Are the lights in restaurants just for lighting? You will suffer a big loss if you don't pay attention to the role of lighting!
A well-loved restaurant, in addition to its enticing and delicious food, must also be very careful in its decoration and design, and with a good lighting design, it can be even more icing on the cake and even more impressive. Effective lighting design can attract and guide customers' eyes, creating a comfortable, safe and harmonious light environment atmosphere. Ingenious lighting design can increase the value of catering stores, strengthen customers' willingness to enter the store, and maximize the effect of visual marketing.
Nowadays, the rapid development of catering, coupled with the changes in consumer demand, more and more restaurants are trying their best to toss their decoration to attract customers to consume. But in fact, in the decoration of many restaurants, there is one thing that is easily overlooked: the lighting of the restaurant. Many operators think that lighting is not just a lighting function, is it not important?
But if you tell you that restaurant lighting directly affects diners’ appetite and shop entrance rate, would you still think so? Good restaurant lighting design can not only create a good restaurant space atmosphere, but also stimulate and arouse people's appetite, thereby increasing turnover.
1. Increase customer appetite
Good lighting in restaurants can bring customers both visual and taste enjoyment, and achieve physical and mental pleasure. Good lighting can increase the texture of food, express the true color of the ingredients, and even add color to the dishes, and stimulate people's appetite. For example, in a deli, the lights are all orange, which makes the food look more attractive.
2. It can increase restaurant turnover
The right lighting design will create a special atmosphere, and the enhancement of charm should be based on what kind of atmosphere you want to create. Using the ingenious combination of lighting and colors, the visual space of the restaurant is constructed to attract the attention of customers.
3. Save electricity expenses
Lighting is not good for ‘multiple’, but it must be scientific and reasonable, just right, so that each light source can play a greater value.
We all know that different countries and regions have their own unique styles and sentiments. For example, the United States advocates freedom and eclecticism, Germany is serious and rigorous, China is reserved and reserved, and France is enthusiastic and unrestrained. The same is true for restaurants. The themes that different types of restaurants want to express are also different. The lighting design of different restaurants is different, and they must be in line with the restaurant's positioning, such as Western-style fast food restaurants, such as McDonald's, KFC, etc. Wait for its lighting configuration to be bright, because most of the people dining here are women and children, so the lights are mostly bright and lively. In places such as restaurants, coffee shops or western restaurants, which pay more attention to the petty bourgeoisie, the lighting is mostly composed and soft. If a big red lantern hangs high in front of a western restaurant with bright lights inside, then people will definitely think that this is not a western restaurant. Lighting can also play a certain suggestive role. When decorating, you must pay attention to the choice of lighting.
So how should a restaurant design its lighting?
1. View from the entrance
In the transitional space between the outside and the interior of the restaurant, wide beam angles, high color rendering, and recessed downlights are used to maintain the integrity and beauty of the ceiling, improve the environmental illuminance at the entrance, and brighten the entrance to attract the attention of passing people. At the same time, there is a good space for customers to enter or go out.
2. Ceiling ceiling
The high ceiling is not the focus of decoration, and there shouldn't be too much attention here. Use narrow beam angle and high color rendering rail spotlights to accurately control the projection angle of the light, eliminate the presence of lamps and enhance the depth of the ceiling.
3. Dining tabletop
Through the narrow beam angle guide rail spotlight, the light is precisely controlled on the tabletop, providing high-quality light effects for dining, and at the same time, it can prevent the light from directly irradiating the customer, causing discomfort and affecting the dining mood.
4. Environmental transition
The seamless connection of indirect lighting design leaves a natural light-dark transition effect on the wall, while also providing a comfortable and soft lighting environment for the local area.
5. Channel lighting
Use the medium beam angle high color-rendering wall washer to wash the channel walls and wall decoration paintings, increase the intensity of contrast between light and dark, make the originally narrow channel vivid, and increase the dramatic effect of the space.
In fact, lighting is also a very important item in various decoration designs. The atmosphere created by different lighting can also produce two opposite styles. The restaurant pays attention to designing and dressing to attract customers is a very good innovative method, but also pay attention to the word "appropriate" in order to add icing on the cake to the restaurant's environment.
The lighting can affect not only the atmosphere in the restaurant itself, but also the magic weapon to drive the mood of the customers when dining. For the restaurant, the lighting that is compatible with the restaurant style can better express the operator's desire. It is necessary to express the catering culture concept and personality through the restaurant. It is a problem of lighting design research for catering lighting to handle light and shadow, bright and dark, real and virtual, etc. just right.
