The secret of clothing store lighting
In order to attract customers, fashion stores must first create a comfortable light environment for customers, which makes people feel comfortable and will inevitably stay for a longer period of time, which may promote sales and be willing to spend more often. High-quality lighting can stimulate emotions and feelings, thereby enhancing the brand effect of the store.
If there is no clear shopping plan, consumers often have no purpose when shopping. Only through the good appearance of the facade, the selection of the appearance of the lamps, the use of light and color effects, the characteristics and colors of the clothing are very high through high color rendering lights. A good display makes consumers impressed by the design of the fashion, which in turn stimulates their consumption nerves to achieve sales.
The visual expression of goods has a great influence on the final shopping decision. Through the free and stepless adjustment of the brightness of the lamps and lanterns, for brands, new products, models, etc., the contrast of light and dark, cold and warm, light and shadow is combined for key lighting, and the illuminance ratio is increased. The most perfect expression, enhance the visual expression and impact of fashion.
To grasp the overall tone of the store, pay attention to the relationship between color and illuminance. Different colors give people different psychological feelings. The simplest cold color gives people a refreshing and clean feeling, while warm colors give people a warm and comfortable feeling. Appropriate lighting creates a bright and pleasant atmosphere in the store and stimulates customers' desire to buy. If the light is dim, the store will appear dull and depressing. If the light is too strong, the customers will feel dizzy. Even the salesperson will be nervous and make mistakes easily.
