Taobao shop sells counterfeit LED lamps
Opening an online shop can make money. Selling counterfeit and shoddy products has low cost and high profit. Therefore, many illegal businesses find some manufacturers to buy parts for lighting, sanitary ware and other products, and then assemble them by themselves, and place the assembled LED lighting products in the registered LED lighting products. Sell on the online store. According to the recent exposure of NVC's anti-counterfeiting rights protection, some e-commerce companies are using domestic and international brand trademarks for production and sales, and various copycats and infringements can be said to be endless.
The LED lighting industry has summarized four major problems of domestic online shopping:
First, the online trading platform is not strictly censored, and netizens can use other people’s brand names to operate without authorization;
Second, the online shopping platform's inadequate review of the goods has caused the lamps to be flooded with fakes;
Third, the online store’s sales behavior is chaotic. It often increases prices before the event, then discounts to deceive buyers, and puts false labels such as “sales first”; finally, the credit evaluation mechanism is flawed, even if Taobao and other websites exist Inferior evaluation mechanism, some websites can "operate goodwill" through fictitious transactions, delete negative reviews, etc.
Fourth, fake LED lighting products are rampant, and inferior products are eliminated from genuine products. In fact, everyone’s online shopping on Taobao is a psychology, and the picture is cheap. Indeed, things purchased online are often 1/2 or even 2/3 cheaper than physical stores. Inferior products have pushed the genuine products out of the market by virtue of their price advantages, and Taobao has finally become a center of fake and inferior products. The State Administration for Industry and Commerce also stated that the situation of fake LED lamps purchased online is quite serious, with a counterfeit rate of more than 30%. During the "Double Eleven" period in 2014, many merchants in Taobao online stores sold 9.9 yuan as free shipping. Counterfeit lighting products. Although Ma Yun once said: "If (Taobao) has fakes, can there be 6 or 7 billion yuan in sales per day?" However, Taobao's many fakes have been heard from time to time.
There are low-end and imitation LED lighting products in Taobao, as well as counterfeit brand-name lighting products, as well as parallel imports that are publicly sold. Low-end and imitation products are like roadside stalls, attracting low-end consumer groups, which can be regarded as fair trade. Parallel goods rely on tax evasion to make money, and what hurts the country's tax revenue, the buyer has no direct loss. But counterfeit products are a kind of fraud. Although some counterfeit products are not inferior to genuine products, in general, counterfeit lighting products, especially counterfeit international brand-name products, are completely incomparable in quality with genuine products, but their prices are only slightly lower than those of genuine products.
Of the several kinds of irregular products, counterfeit products are the worst, but such "every evil" counterfeit products are everywhere on Taobao, making buyers hard to guard against. Even Jack Ma feels helpless when Taobao is flooded with fakes. He once said that Taobao is not the maker of fakes, but the biggest victim of fakes. Taobao has also worked hard to crack down on counterfeiting. As early as 2009, Taobao cracked down on 3.38 million counterfeit items. In 2010, it also signed the "Hangzhou Declaration on Internet Anti-Counterfeiting"...
Not long ago, a Chinese in New York was arrested by the police just because two heat-insulating jackets for drinking glasses designed similar to brand-name products were found in the store. But in our mainland, it is needless to say that the police are dispatched to fight fakes, and even the special administrative department of the Industry and Commerce Bureau often only checks it for a while.
