How do small and medium-sized LED fluorescent lamps compete with large enterprises?
In the past few years, seduced by policies and potential for future growth, coupled with low entry barriers, various sources of funds have piled up on LED fluorescent lighting properties, causing despicable and vicious cooperation, greatly reducing corporate costs, and showing a wave of opening. At the end of the year, the number of LED lighting companies that opened in Shenzhen alone exceeded 80. Among the more than 2,000 LED fluorescent lamp companies in the city, most of them belonged to the low-end category of packaging and utilization. There is not even one of the production companies.
At present, my country's LED fluorescent lighting market has fallen into a stage of vicious price competition. Today, as the technology is becoming more mature and profits are increasingly diluted, there are still many business opportunities in market segments that need to be tapped. Companies can increase the added value of their products and establish a brand image. , To go out of the road of differentiation of their own products, this will help enterprises to get rid of low-price competition.
At the same time, it can win more room for development. As a small and medium-sized LED fluorescent lamp, if you want to develop continuously in the fierce price competition, you need to find areas that large companies ignore and go out of your own characteristic path.
Companies should seize strategic opportunities at the right time, make up for shortcomings, build their core competitiveness, get out of the overcrowded and hungry Red Sea as soon as possible, and target LED fluorescent lamps in a broader and broader blue ocean. This is the way out, or even the only way. Way out.
