How to design shopping mall space lighting is very particular
(1) Function
The specific functions of shopping mall lighting can be summarized as:
(1) Attract the attention of shoppers (2) Establish the atmosphere of the shopping environment (3) Use attractive lighting to maximize the perfection of the displayed items (4) Stimulate customers' desire to buy (5) Establish a shopping mall Brand image
Economic abundance has already affected people’s shopping. At the beginning, they only planned to buy the items they needed, but now they are transformed into impulsive shopping. As long as they like it, they must buy it home, just like sociologists said. When women are shopping, their brains are often short-circuited in an instant. It is obvious that the things in the home are always missing if they have to buy again. And we can grasp this psychological activity of the customer and use the light. The effect of creating a comfortable shopping environment to attract customers
(2) Decoration and beautification
Nowadays shopping mall lighting is very complicated. One is the evaluation of the lighting effect, and the other is the visual impression. Our eyes are generally attracted by the brightest things. The lighting design can make the space look different, which shows that Excellent lighting design can bring dramatic changes. Research on lighting design should not be limited to lighting layout, but also psychology. Otherwise, it will not be able to attract customers.
1. Lighting design changes in the space design of shopping malls. When customers enter, they first take visual observation. When observing, the human eye can remember the store that feels good. This is all because of the problem of light.
2. The lighting of the shopping mall is not only a manifestation of light, but also a beautification of the space environment of the shopping mall, which plays a role in embellishment.
(3) Effect on human health
The glare produced in the design effect of the lighting in the mall space will bring great harm to human physiology. On the one hand, the generation of this light source is due to the improper lighting design and the lighting brightness does not meet the requirements, on the other hand, it is due to The surface material of the decoration space is very bright, and the unbalanced lighting method often appears glare due to the reflection of light.
Safety in shopping malls is a very important issue in lighting design. The design of power distribution system must be in accordance with the requirements of national standards, and the issues of subsequent maintenance and care must be taken into account. Lights should be installed in the passage of stairs, corridors, and entrances. With soft lighting, when designing shopping mall lighting, the occurrence of power outages should also be considered. Emergency lighting must be installed, and generators must be installed to prevent the embarrassing situation of sudden power outages in shopping malls.
Lighting method of shopping mall space
(1) Storefront lighting
To ensure that the brightness of the store is in balance with the surroundings, softer lighting is usually selected as the general lighting to balance it, and colorful lights or lamps are used to decorate the pattern to make customers deepen the impression and unforgettable.
(2) Window lighting
The window is the display place where the storefront displays the brand characteristics. It is the grade and type of the products displayed. The customer determines the positioning of the products through the experience of the window, usually relying on the effect of lighting to highlight the products, and the method of lighting can change the color of the products. , Texture, etc., decorative lamps can also give customers a different feeling, and sometimes colored lights will make the window more beautiful.
(3) Display lighting
Display lighting is to increase local lighting according to the types of display cabinets and display stands. Not only horizontal, but also vertical light is required. Accent lighting can also be used, which makes the product more prominent.
(4) Entrance and walkway lighting
The entrance of the shopping mall is the first experience of customers. Its lighting setting is 1-2 times higher than the indoor lighting, and the color temperature should be coordinated with the indoors. Usually, fluorescent lights, LEDs, etc. are used.
The main passage of the aisle should be bright, and advertising lighting can also be set.
(5) Lighting in the cashier area
The lighting in the cashier area should have good lighting, and the lighting effect of the area should be changed by the density of the lights.
(6) Storage area lighting
There is no special lighting in the storage area, general lighting is enough, but the lamps must be kept at a certain distance from the stored items. On the one hand, it will affect the color of the items, and on the other hand, it is safety, fearing that excessive heat may cause fire.
(7) Special purpose lighting for shopping malls
Evacuation lighting is mostly used for downlights of incandescent bulbs.
The evacuation indicator lighting is generally arranged in the evacuation route or above, so that everyone can see clearly and not be blocked by other objects.
Be sure to install emergency lights with batteries at valuables.
