How to make the domestic market of led lamps?
At this stage, incandescent lamps are commonly used in many rural households in China. Although they are in relatively backward rural areas, the annual sales volume of incandescent bulbs is about 1 billion, and the market is huge. With the government promulgating the route to eliminate all incandescent lamps within 5 years, coupled with the continuous improvement of rural lighting quality requirements, this has stimulated a huge demand for energy-saving lamps in rural areas.
According to statistics, 80%-90% of domestic
There is another aspect, that is, China is a big agricultural country. With the maturity of LED technology, LED lighting is becoming more and more widely used in rural household lighting and agricultural lighting. In the application of agricultural lighting, the treatment of crops to increase light is a common technical measure in agricultural production. The traditional method used before is to add a filter in front of the incandescent lamp, which filters out the useless light while also losing part of the energy. And LED lighting products can not only reduce energy consumption, but also greatly increase the use value of light sources, promote crop growth, and increase crop yields.
For lighting products, the rural market can be said to be a great prospect, but in addition to LED lighting, energy-saving lamp companies can be said to have won the hearts of the people early in the morning. How to share a piece of the pie with energy-saving lamps is a question that LED lighting companies have to think about.
At this stage, it is still much more difficult for LED companies to sell domestically than to export. The main reasons are as follows:
One: Suppliers can also focus on providing high-quality products to consumers without excessive price cuts and increase their confidence in purchasing LED lighting products.
Two: As LED prices are much more expensive than ordinary energy-saving lamps, they are still not widely accepted in some rural or backward cities.
Three: The domestic people's understanding of LED energy-saving lamps is not comprehensive enough. When looking at LED lamps, they only look at power and price. Other important parameters are not understood. Therefore, it is necessary to strengthen people's understanding of the benefits of LED lamps. This requires the government to do some work. effort.
The future of LED lighting in the domestic market is bright, and the road is bumpy. my country has a large rural market that can be explored, coupled with policy support, I believe that although the road for LED companies to switch from export to domestic sales is difficult, the prospects must be bright.
Most of the orders of LED companies come from export, but the domestic market has not been able to open for a long time, which also includes some leading companies in the industry. With the gradual popularity of domestic LED energy-saving lamps, major LED companies have gradually shifted their focus to the domestic market, but facing the domestic lighting market, these companies are at a loss and do not know where to start. What's more, the huge market space after the elimination of incandescent lamps is not in first- and second-tier cities, but in rural areas and in backward and remote areas. This is indeed a big problem.
