LED shopping mall lighting needs and design points
Shopping mall lighting design is the behavior of customers buying goods. During the browsing and selection process, scientific design is carried out according to the visual requirements of customers, the characteristics of various products, and the space where each product is located, so as to make customers feel comfortable. The visual effect.
Reasonable illuminance (commonly known as brightness), good color reproduction, suitable brightness distribution, and comfortable visual environment; through reasonable lighting design, customers’ attention can be drawn to the goods, and in creating a comfortable shopping environment, Stimulate customers' desire to buy. Focusing on the lighting needs and design points of different areas of the shopping mall, let's take a look!
1. Illumination and color temperature affect people's psychological feelings
Lighting not only has the function of illuminating, but also has an impact on people's psychology: the higher the color temperature, the more refreshing it will feel, and the lower the temperature, the warmer it will be. Different illuminance and color temperature have different effects on people's psychological response. The space impression is determined by the environmental impression of color temperature and illuminance. High color temperature requires high chroma, and low color temperature requires low illumination. The purpose of store lighting is mainly to provide suitable lighting and illuminance, color temperature, color rendering and brightness changes for different commodities and areas, to attract consumers' interest through "commodity visualization", and to achieve communication with customers through silent language , To convey product information, service concepts and brand culture to customers in order to achieve the purpose of promoting product sales, reducing inventory, and establishing a brand image.
In order to properly display the product in front of customers, it is very important to use the corresponding light appropriately to attract customers' attention and trigger the customer's desire to buy. The light of the shop space can be considered in two directions: the “light of space” that interprets the overall impression of the space and the “light of the commodity” that effectively displays the effect of the product. In the shop lighting, the three lighting elements of ambient lighting, shop lighting and decorative lighting are coordinated with each other, and a corresponding lighting plan that conforms to the concept of the shop is adopted.
2. Lighting in different areas of the mall
Design points Different types of shopping malls and different subdivisions of shopping malls have different specific requirements for lighting effects, so the focus of their lighting design is also different. It can be further refined according to different occasions, and different commodities have different requirements for lighting.
1) Fruits, rusty and flowers
Fresh agricultural products and flowers have the brightest colors, and the pure white lighting effect can most directly reflect the verdant green and the fragrant and sweet red. Dark-colored fruits and vegetables such as red and yellow use warm light at around 3300K, and light-colored vegetables such as green generally use cold white light at 4500K-5500K, and the color rendering should be above 80. LED has a wide range of color temperature, which can restore the most brilliant and lifelike colors of items, increase customers' desire to buy, and strengthen the circulation and preservation of goods.
2) Meat and poultry
Fresh and high-quality meat and poultry products must look clean and hygienic, and the light pink color makes beef and lamb look fresher. Balanced lighting with warmer tones can make meat and poultry look fresher and more attractive. Using a low color temperature LED light source with more red spectral components can not only increase the color rendering effect of meat, but also has less infrared heat radiation, which is conducive to longer storage and anti-corrosion.
3) Marine food
Fresh and high-quality fish and marine commodity areas should be illuminated with cool colors that are different from other commodity areas. The cool white lighting effect is easy to remind consumers of the clear sea, and can make the seafood look fresh from the sea. The use of LED light sources with high color temperature and more blue spectral components can not only increase the color rendering effect, but also reduce infrared heat radiation, which is beneficial to achieve longer-term storage and anti-corrosion.
4) Baking and fried food
The warm light makes the yellow baked goods look more delicious and attractive, giving people a fresh-baked feeling. Walking into the baked goods area, consumers will find that the light here has turned into a pale yellow amber. The soft light yellow lighting effect makes people feel the unique warm feeling and attractive fragrance of cooked cakes. After using the same soft and warm lighting equipment on the shelves, the overall visual effect can be further improved.
5) Jewelry
Jewelry is a luxury item, and the price is generally more expensive, so ensure that the counter is bright and eye-catching, the harmonious indoor light, clearly presents the correct color of the jewelry, shows the meticulous craftsmanship and true color of the jewelry, attracts the attention of customers, and sends out the most attractive People's light attracts customers' desire to buy. When choosing lighting for a jewelry store, key considerations include color temperature, lighting level, flicker, infrared and ultraviolet rays, etc. According to relevant data, the jewelry can show the best appearance effect under the light of 3300K-7000K color temperature. Different jewelry has different requirements. For example, the lighting requirements for gold jewelry, jade and diamonds are very different. At present, LED has become the new favorite of jewelry lighting because of its wide color temperature range, low heat generation, and almost incompatible with ultraviolet and infrared.
6) Clothing products
There are many types of clothing, and there are many ways to display them. Natural and warm light have the best effect. Generally, downlights and various adjustable-angle spotlights are used for accent lighting. The light sources are mostly tungsten halogen lamps and metal halide lamps, with high color rendering requirements. However, both halogen tungsten lamps and metal halide lamps have the characteristics of large heat generation. The use of high color rendering LED spotlights and LED downlights can effectively solve these problems. If the technology of color temperature adjustment is applied to clothing display lighting, it can create a cool shopping atmosphere in summer and warm in winter, which will greatly help the promotion of clothing products. Compared with halogen tungsten lamps, metal halide lamps and fluorescent tubes, LED light sources have some outstanding advantages, such as high luminous efficiency, energy saving; long life, low maintenance; wide color temperature range, simple and flexible control, dimmable color adjustment; LED does not contain mercury , Almost no infrared ultraviolet rays, green environmental protection, etc.
