Lighting a home is different from illuminating an office and most definitely not the same as brightening a retail shop. Don’t just dive right in without researching or consulting a professional. You may end up with the wrong lights that may result in wasting your money and harming your store! If you don’t know where to start, then follow these tips.
Layer different light sources
Don’t be fooled when someone says that you only need ceiling lights for your store! You need to have multiple light sources to ensure that your space is adequately lit and everything is pleasing to the eye. A single overhead light is outdated and can wash out your products’ beautiful colours. If you’re selling colourful candies or flowers, it would be a waste to not admire their beauty just because your lights make them look dull.
When layering lights, make sure you have various sources from different directions. Don’t just stick with one type of fitting and play around with wall lights, floor lamps, and ceiling spotlights. With a well-lit space, not only will it be easier for your customer’s eyes, but it will be more comfortable to appreciate the quality of your products!
Set up a consistent colour temperature
Among all the other rules, colour temperature takes priority over the others. It’s the key to designing the best lighting layout for your store. Colour temperature is how cool or warm light is perceived by the eye. So, how does it make the difference?
Colour temperature can set the mood of your shop. Warmer colour gives off a relaxed and cosy atmosphere, while the cooler colour sets an alert and focused environment. Aside from that, colour temperature can also set the tone on the willingness of someone to buy. If your store looks too warm, customers may be less likely to buy. Why? Because it’s harder to distinguish colours in that kind of setup.
So, when it comes to colour temperature, you need to find the perfect one for the nature of your shop. If you’re working with various shapes, sizes, and hues, it’s best to go for natural white light. However, if your shop calls for a warmer tone, go ahead with a warm white light! Just be consistent with the colour temperature of your lights. Don’t mix warm white light with cool white light in the same space since it can create an unpleasant contrast on the eye. As a shop owner, if you would find it a nuisance, what more with your customers who are examining the details of your products!
