No light, no display
Speaking of lighting, its role cannot be avoided by increasing the color and texture of the product, increasing the sense of space between the product and the store, and enhancing the affinity of the product. For example, using warm-toned light sources to illuminate warm-tone products can increase color saturation. Valuable gold and silver jewelry, exquisite handicrafts, glassware, etc., can be illuminated by ideal light to increase reflectivity, which can show the beauty of the material and the processing technology. Delicate and exquisite.
It is also necessary to fully reflect the different characteristics, materials and color effects of different commodities through lighting, and to use effective color light to increase the special atmosphere of the store space to attract the attention of buyers and promote consumers to purchase commodities.
Artificial lights are used in display lighting, and there are mainly the following 4 types according to their functions (come on, see what display designers call these lights):
That is, lights are uniformly distributed on the top of the store to evenly illuminate the displayed products. Under this top-down, average illuminance light, the three-dimensionality, texture and color of the products generally give people a good visual experience, and the displayed products can be clearly seen.
It is intended to highlight the unique color, material or function of the product, show the value of the product, and so on. The image of the product or the company is vividly presented in front of customers with local lighting to attract attention, infect emotions, and move people's hearts, and then play a role in sales promotion.
The design of atmosphere light requires a special combination of lighting, or a special color light source, and some techniques of stage art and stage lighting can also be used for reference to achieve the design effect and purpose. Generally speaking, the lighting design of shop windows is most in need of atmospheric light.
A successful guide light design has a suggestive effect, allowing consumers to stop and watch, focus on a certain part of the clothing store, and get the message conveyed. The use of light elements can greatly increase store sales.
The above-mentioned different lighting can set off the atmosphere of different merchandise display in the store, but the desired effect cannot be achieved without the basic conditions of lighting. Let the editor provide you with a few commonly used lighting equipment displayed in the store for designers~
Spotlights: Spotlights are typical modern genre lighting without a main lamp and an indefinite scale. They can create an indoor lighting atmosphere. If a row of small spotlights are combined, the light can change into wonderful patterns. Because the small spotlight can freely change the angle, the effect of the combined lighting is also ever-changing.
Grille spotlights: commonly known as brave lights, because the shape of the light source used in the lamp liner is similar to a "bucket" shape. When the light of the bold lamp is projected from a high place, the spatial brightness of the environment is high and the light coverage is large, giving a feeling similar to daylight, so the bold lamp is mostly used for basic lighting in the production of shop windows.
Ceiling light: Different from spotlights, the ceiling light is mainly based on scattered light sources, with a wide illuminating area and mostly soft light, which provides a basic lighting environment for the shop. The light source hides the interior of the building decoration, and the LED light source is not exposed, making the overall style decoration more uniform.
The creative combination of these lights can maximize the charm of the window, not only becoming a long-lasting work of art, but also promoting the sales of the store~
Benwei lighting bold grille lamp
• The anti-glare design of the inner ring can effectively prevent glare;
• High-quality COB light source module, high luminous efficiency, good light and color consistency, high CRI, reliable and durable;
• The light control technology has good effects, uniform light spots, high inefficiency, and accurate angles. It is an ideal choice for accent lighting and decorative lighting;
• External constant current high conversion rate drive to ensure the performance and life of the lamp.
Kedeliang Lighting LED Track Spotlight
• Made of high-quality aluminum, high-end and durable;
• Deep-hidden anti-glare design of the light source, which can create a comfortable lighting environment;
• Using high-efficiency COB module, high light efficiency, reliable and durable, ultra-high CRI, above 80, can perfectly restore the true color of the illuminated object;
• Precise reflector, accurate light distribution, can effectively remove excess stray light;
•External cross-current high conversion rate drive to ensure the performance and life of the lamp;
