NVC thinking brought to the industry
NVC Lighting, a leading Chinese energy-saving lighting company that has sworn not only to be No. 1 in China, but also No. 1 in the world, has been in trouble due to relocation to the mainland, which has aroused people's attention to the fate of Shenzhen's inland enterprises.
In May 2010, NVC Lighting was listed in Hong Kong. In June 2010, NVC Lighting was shortlisted for "China's 500 Most Valuable Brands" with a brand value of RMB 2.518 billion, ranking first in the industry.
On March 27, 2012, NVC Lighting released its 2011 annual report. In 2011, sales revenue increased by 24.9% over the same period to reach 589 million U.S. dollars; gross profit increased by 10.1% over the same period to reach 151 million U.S. dollars; profit before tax increased over the same period 19.8%, reaching US$98 million; profit attributable to company owners increased by 21.3% over the same period, reaching US$86 million.
As a professional lighting company, NVC lighting products and application solutions have been selected by many famous projects and well-known brands, including the 2008 Beijing Olympic Games, Shanghai World Expo, Tianjin Metro, Wuhan-Guangzhou High-speed Railway, Shanghai Hongqiao Transportation Hub and other famous projects , Hilton, Sheraton, InterContinental and other star hotels, Bentley, BMW, Toyota and other automobile brands, Metersbonwe, Jinba, Erdos and other clothing brands, and become the lighting product supplier for the Guangzhou 2010 Asian Games.
Wu Changjiang, was born in 1965 in the rural area of Tongliang, Chongqing. In 1985, due to the abnormal performance of the college entrance examination, this outstanding student cadre of Sichuan Province missed his favorite Tsinghua University and was admitted to Northwestern Polytechnical University to study aircraft manufacturing. After graduation, Wu Changjiang was assigned to Shaanxi Hanzhong Airlines and had an enviable job. In 1992, on the eve of being promoted to deputy chief, he chose to resign and came to Shenzhen alone with a "boss dream". At the beginning, he worked as a security guard in a Taiwan-funded enterprise. Four or five months later, he came to Panyu and worked in a Hong Kong-funded lighting company. Ten months later, Wu Changjiang had 15,000 yuan in his passbook. He went straight to the boss and told him that he was going to quit his job and set up a factory.
In 1994, Huizhou Minghui Electric Co., Ltd. with a total capital of 100,000 yuan and 6 shareholders was established, under the overall responsibility of Wu Changjiang. At the end of 1998, Wu Changjiang and two high school students collected 1 million yuan to establish Huizhou NVC Lighting Co., Ltd. In the second year, Wu Changjiang thought that the company had to go to Shenzhen to become a bigger brand. In 1999, Shenzhen NVC Lighting Co., Ltd. was registered in Shenzhen with a registered capital of 5 million yuan. The 5th floor of Gongmiao Xijing Building".
In 2005, Wu Changjiang fell into a desperate situation due to a shareholder dispute. First, the company was evacuated by shareholders of 50 million yuan, and the capital chain was tight. Then conflicts occurred due to conflicting shareholders' business ideas. After an agreement was reached, the two shareholders withdrew from the company, and Wu Changjiang had to pay each of them 80 million yuan, a total of 160 million equity transfer fees. Wu Changjiang must first pay 50 million yuan to each person within a month, a total of 100 million yuan, and the balance must be paid in half a year. If the payment cannot be made on schedule, his shares and brand will be auctioned.
Wu Changjiang ran around to raise loans. At that time, the construction of the NVC Huizhou base had already begun. Wu Changjiang had real estate and real estate, but even if the mortgage was put out, no bank in Huizhou was willing to lend him. When desperately desperate, Wu Changjiang went back to Shenzhen to visit Shenzhen Development Bank and truthfully introduced his difficulties and future plans. Shenzhen Development Bank loaned 60 million yuan to him within a week. With the support of the Shenzhen Development Bank, many people also extended a helping hand to Wu Changjiang. Wu Changjiang not only paid the employees' salaries, but finally paid off the two shareholders' money on schedule in June 2006. Lei Shiwei The cliff stopped, and the catastrophe survived.
After resolving shareholder disputes, NVC Lighting entered the fast lane of development. Company website introduction: Since its establishment in 1998, NVC has maintained rapid growth. Through its independent research and development system, it has carried out continuous innovation campaigns to provide the public with high-quality, energy-saving and beautiful artificial lighting environment. The products involve five major fields such as commerce, construction, office, light source appliances, and home furnishing. In particular, commercial lighting has maintained its leading position in the industry. In China, NVC has manufacturing bases in Guangdong, Chongqing, Zhejiang, and Shanghai, and has established two R&D centers in Guangdong and Shanghai, 36 operation centers and more than 2,000 brand stores across the country to form a complete customer service network. Globally, NVC has established operating organizations in more than 30 countries and regions to carry out international marketing strategies.
In 2006, NVC Lighting established a production base in Huizhou, and successively built production bases in Jiangshan, Zhejiang and Qingpu, Shanghai. In 2009, NVC Lighting invested in Chongqing Wanzhou. In 2011, the Chongqing Wanzhou production base surpassed Huizhou and became its largest production base in China. At the end of March 2012, NVC Lighting announced that the company's headquarters will be moved to Chongqing and the headquarters will be in Chongqing. Chongqing will form an LED industry chain with an annual output value of more than 30 billion yuan. But the voice just fell. On May 25th, Wu Changjiang was absent from the NVC Shareholders' Meeting and announced his resignation as chairman and president due to personal reasons. NVC lighting shares fell more than 13% that day.
Then it came out that Wu Changjiang and his wife were investigated by relevant departments. NVC Lighting originally planned to build a piece of land sold at a low price for the headquarters building in Nan'an District, but it is still idle.
Wu Changjiang once posted on Weibo: "I have been exhausted recently, and want to rest for a while."
When will Wu Changjiang return to China? Where will NVC Lighting go? Still unknown.
