About the lighting of the clothing store
The lights on the display costumes are not vertical.
The magic of lighting is not only to enhance the brightness of the house, but more importantly, it can highlight the characteristics of the product and enhance its color and texture.
Maybe your feelings about this are not very deep. Let me give a simple and rude example. The shopkeeper who sells pork likes to hit the pork with red lights. The color of the pork is bright red in the store, and the color of the pork is far less beautiful than the one seen in the store under the sun. .
Closer to home, the lighting in the store is so important, what should I pay attention to when using the lighting?
1. You can use warm lights and spotlights together
The light of the warm lamp is warmer and softer, can better illuminate the color of the clothing, and can light the clothing.
The spotlight is dazzling and bright, but it is easy to cause color deviation in the clothing. Try a spotlight and it is not suitable for use in front of the mirror. It is more suitable for products that are more attractive to customers, such as models in the window.
The lighting in the clothing store can improve the effect of the merchandise display and increase the grade and value of the merchandise.
2. To ensure uniform and sufficient light in the room, increase the brightness of the shop window to highlight the image of the sample.
3. When choosing lamps and lanterns, pay attention to their shapes, materials, colors, proportions, etc., and combine them with the indoor environment. By controlling the brightness and intensity of the lights, using reflection and refraction and other means to create a relaxed and pleasant shopping environment.
4. Incandescent lamps should be used in shops to avoid changing the color of clothing and destroying the value of clothing.
How to arrange the lighting in the store is a more complicated issue, and it is better to ask professionals to handle it.
