Hunan led lighting agent status
Nowadays, the LED lighting industry is marketed by manufacturers, and the model is very important for the development of businesses. Some led brands are suitable for the province-wide agency system, some are suitable for the regional agency system, and some are only available for flat point-to-point sales. For example, for some brand models, home lighting is set up as a provincial agent, and LED lighting is directly supplied by flat-channel manufacturers. There are also some led brands, because the manufacturers originally increased the price so high that the wholesale price cannot be increased, and the channel can only be flat. Now all agents have been set back to the province, including Suozheng, Changfang, Aoqisi, etc. Langte now adopts the prefecture-level city-level agency model, and Sanxiong Aurora adopts the prefecture-level city-level agency model, and the counties below the prefecture-level city will also be separated from the prefecture-level agency if the radiation is not in place.
Brand agents also need to consider regional characteristics. As far as the Hunan market is concerned, goods from Guangdong are generally unlikely to be returned from Changsha. Therefore, Xiangnan is generally supplied directly by the manufacturer or set up a separate agent area, Huaihua in Xiangxi Bian generally does not take goods from Changsha, and will set up a separate agent area for direct supply. Therefore, most of the Hunan market is divided into three parts by manufacturers, and three parts in Xiangbei, Xiangnan and Xiangxi. If the manufacturer does not study the characteristics of each market well and blindly formulate the sales model, it will not promote the sales of the market but will hinder the development of the market. The national market is a big market, and market segmentation is also very important, and regional division models are very important.
