The knockout competition of the LED lighting tube industry has begun
The domestic LED lighting tube industry has stepped out of the previous development stage of "staking horses and enclosures", and has entered a stage of comprehensive strength competition with technology products and funds, as well as a stage of horizontal integration of the industrial chain. The contrast between the strengths and weaknesses of lighting companies has gradually widened, and the knockout competition in the lighting industry has begun.
Basically, the failure of most LED lighting tube companies is not because the company cannot afford to pay for the goods, but because they cannot get profitable orders. In the process, once the product has quality problems, the company may not be able to get it. Pay back.
Companies such as Philips, Sanxiong·Aurora and other lighting giants have achieved gratifying gains. While increasing investment in the LED lighting tube market, they have gradually reduced the sales price of LED lighting.
In the price competition of LED lighting tubes, the addition of big brands has caused the small and medium-sized enterprises that live on "low-price" competition to fall into the embarrassing situation of "small quantity and small profit".
Looking at the companies that went bankrupt this year, blindly expanding, regardless of their own positioning, resulted in tight cash flow until they were completely broken. This is the main reason for the current company's bankruptcy. With the deepening of the LED lighting industry, the competitive landscape of the LED lighting market will undergo new changes
