Analysis of LED development status in various regions in China
As the main base for LED production, the Pearl River Delta has been criticized by industry professionals for its mixed disadvantages. Low production strength and low technology content are the Achilles heel of most small and medium-sized enterprises. Despite this, the Pearl River Delta is still the origin of China's LED industry, and its actions represent the trend and direction of China's LED industry development. In the past two years, we are also delighted to see some changes: the more
As the main base for LED production, the Pearl River Delta has been criticized by industry professionals for its mixed disadvantages. Low production strength and low technology content are the Achilles heel of most small and medium-sized enterprises. Despite this, the Pearl River Delta is still the origin of China's LED industry, and its actions represent the trend and direction of the development of the LED industry. In the past two years, we are also delighted to see some changes: more and more LED companies are focusing on the market, looking for channels suitable for their products, focusing on the advantages of differentiation in market competition; gradually strengthening the promotion and training of their own brands; facing the area squarely The overall environment began to regulate the order of market competition.
Zhongshan LED-low-end, quantitative application workshop model
There are about 500 LED finished products companies in Zhongshan, mainly focusing on applications. The main markets of its products are concentrated in civil and landscape lighting. There are about 30 companies producing raw materials such as lamp beads. Because of their late participation in LED, companies in Zhongshan have low technical content, low barriers to entry, and severe homogeneity, which also makes the entire market more chaotic and fierce low-end competition.
The LED market represented by the ancient town of Zhongshan can be described as "chaotic, poor". The main problems are summarized as follows: 1. The market is messy and the product is single. From the shape and structure design, there are monotonous problems. 2. The light source is misused, domestic, Taiwanese, European, American, Japanese, Korean...all, taking the most common 1W white light, the price ranges from more than ten yuan to two or three yuan, and these factors also determine the light source The luminous flux, luminous decay, life span, etc. vary greatly. 3. The heat dissipation problem is prominent: most manufacturers in Guzhen Town of Zhongshan simply learn from the characteristics of traditional lighting, and fail to understand the electrical characteristics of LED as a semiconductor. one. 4. Abuse of power supply: From a professional point of view, few power supply companies have done a good job. Of course, it may be that the research and development strength in this area is not too strong, which has caused the chaotic operation of the current LED drive power supply, regardless of safety regulations and EMC. Anything is fine, as long as the light is on! 5. No standard, basically all counterfeit goods, a factory is making LED lamps, and there is a corresponding department doing export! 6. The so-called CCC, FCC, CE Certification is basically a slogan, and it is false in all likelihood. The market rectification in Zhongshan Ancient Town is imperative.
The so-called high-quality and high-price products--Shenzhen led lamps
Shenzhen is one of the earliest LED industrial zones in China. As early as around 1997, some LED manufacturers in Shenzhen saw benefits, and many LED foreign trade companies also gave their accessories, especially LEDs, to Shenzhen manufacturers. Nowadays, although the number of manufacturers of LED products in Shenzhen increases every year, foreign brands still dominate in the minds of distributors and consumers. There are more than 2,000 companies engaged in product research, development, production and application of LED lights in Shenzhen, most of which belong to the technical field of LED packaging and application. There are 97 high-tech enterprises engaged in, accounting for 3.5% of the 2,835 high-tech enterprises in Shenzhen. Among the related companies in Shenzhen, there is only one chip manufacturer, and there is no company that produces semiconductor materials and phosphors that are vital to product production. No matter it is technology, craftsmanship, equipment, and hub raw materials, all need to be imported.
For a long time, Shenzhen LED companies have had some problems: 1. They have always paid attention to foreign trade and did not pay attention to the domestic market, resulting in low reputation of the company; 2. Lack of core technology. The real core technology is still in the hands of the international giants; 3. Does not pay attention to the retail market. Almost all the LED manufacturers know that the retail market is a huge mine, but there is no way to develop it; 4. Shenzhen LED manufacturers do not pay attention to self-promotion, which results in the lack of smooth information in the domestic market and weak brand image. 5. In order to survive, the new LED factory of the Shenzhen department introduced a copycat mobile phone model, even lower than the cost of the market, greatly damaging the image of the "Shenzhen" brand. Therefore, as the leading product in the future, Shenzhen is eager to call for the emergence of LED leaders.
LED Rising Stars-Jiangmen, Foshan, Zhuhai and surrounding cities are on the rise
Compared with Shenzhen and Zhongshan, the number of LED production companies in Jiangmen, Foshan, Zhuhai and other places is a bit smaller. Following the national "ten cities with ten thousand lamps" and the Shanghai World Expo, LED lamps are gradually used in various fields. LED companies in Jiangmen, Foshan, Zhuhai and other places have also sprung up like bamboo shoots after a rain, and are rising staggeringly. China's leading company Heshan Yinyu is in a dominant position, and Foshan's National Star Optoelectronics is also an established company. However, LEDs urgently need to inject new blood and need a group of rising stars to lead. If it is still operated in the previous mode, Shenzhen will always be an export base There is no brand reputation at all, Zhongshan will always be a low-tech copycat workshop, which will only lead to foreign giants such as Philips and Osram entering the Chinese market to get a share of the pie. Jiangmen City has always been committed to building an LED industrial base. In recent years, the government has spent a lot of money and policies to encourage the development of the LED industry. Guangdong Juke Lighting Co., Ltd. is one of them. The company is committed to creating high-end LED white light packages. It has received a high voice when it first entered this market. A large-scale enterprise will surely guide the development direction of LEDs. I believe In the future, Jiangmen will have one more company representing local high-tech companies.
LEDs are in the white-hot stage and need to be more vigilant. LEDs will eventually experience an era like televisions, with big waves scouring the sand and survival of the fittest. Whoever stays at the end will have the last laugh. LED companies must always encourage themselves to "be a low-key person and do things high-profile", immerse themselves in their internal skills, "freeze three feet, not a day's cold", only by doing their own work down-to-earth, LED can develop steadily and take off quickly. We can really enjoy the low-carbon era of led miner's lamp.
