Clothing store lighting design guide
Shop lighting selection and lighting effect design are directly related to shop sales.
Shops are beautifully decorated and must be equipped with good lighting. Shop lighting is very important. Some shops have unreasonable lighting installations, some of which are not bright enough, and some even have lights that can’t be turned on to save electricity. This will only be a small loss! The lighting design skills of physical stores are provided by:
1. The selection of LED lamps and lighting design in physical stores must first meet the following points:
1. The lighting of the main passage at the entrance of the store should be bright enough to highlight the atmosphere and image of the store, and distinguish it from other surrounding stores.
2. Pay attention to the relationship between the brightness of store entrances, passages, and shelves, so as to guide customers to enter and naturally form the effect of customers' walking routes.
Pay attention to the relationship between the overall brightness, local brightness, and key brightness in the store, so as to achieve both a good atmosphere and the purpose of emphasizing products.
3. For general lighting in the store, horizontal light can be selected, while vertical light (such as spotlights) should be used for clothing and shelves.
4. For three-dimensional products (such as models, etc.), the position of the lamps should be such that the light direction and brightness distribution are conducive to strengthening the three-dimensional sense.
5. The reflective effects of dressing mirrors, showcases, glass shelves, etc. should be prevented.
2. Lighting of trendy fashion and jewelry stores
It is an arduous task to give a fashion store its own personality, to distinguish it from other stores, and to stand out in the eyes of customers. Lighting is the main tool for giving the image of a fashion store, and the choice of lighting should take full account of the target customers. The flexibility of the lighting area can be used in shaping the image of the store. It can fully highlight the main products to guide the attention of customers. The choice of lighting can gradually meet the tastes and requirements of customers. a. First, improve the image of the store, and then integrate the interior decoration Find the most suitable lighting solution. In order to make the analysis clearer, use the following three fashion and accessory stores as examples.
1. Premium brand store
Relatively low basic illuminance (300Lux), warm color (2500~3000K) and good color rendering (Ra>90) o Use a large number of decorative spotlights to create a dramatic effect to attract consumers' attention to the latest fashion , And match the atmosphere of the specialty store.
2. General fashion shop
The average illuminance is (300～500Lux), natural tones (3000N3500K) and good color rendering (Ra>90). A large number of accent lighting is used in combination to create a relaxing and dramatic atmosphere.
3. Mass store
Higher basic illumination (500~lOOOLux), cool color (4000K), better color rendering (Ra>80), creating a cordial and casual atmosphere. Use fewer spotlights to highlight special merchandise in a specific area of the store.
Three, the choice of lamps and lanterns
The purpose of choosing lighting is to allow customers to easily find their favorite clothing styles, and calmly try on or feel the texture of the clothes. The light directly shining on the clothing should be brighter (>lOOOLux). It is recommended to use high color-rendering sodium lamps (2500K) in the first type store specialty stores, and use BENWEI LED track spotlights or BENWEI COB trunk lights (3000～3500K) in other two types of fashion stores. Better color rendering (Ra>80) can guide customers to make purchase decisions.
Lamps that can be used for lighting specifically include BENWEI LED track lights, COB track lights, COB trunk lights; LED ceiling spotlights; LED brave lights; COB bean bulb lights; LED liner lights; LED downlights; LEDT5 tubes; etc. Environmental protection and green lighting products.
Lighting should be concentrated on the product (>750Lux), natural tones should be used to match the color of the clothing (2750～3000K), with good color rendering (Ra>80～90) o Type 1 and type 2 fashion stores should adopt some Accent lighting, and in type 3 stores, it is more effective to use embedded or hanging straight fluorescent lamps in the farthest away from the hanger.
Fourth, the choice of LED lighting fixtures in the display area
A variety of art designs are used in the display area to reflect the perfect side of the clothes worn by the models in the shop. The display should use dramatic (AF30:1) to low dramatic (AF5:1) effects.
Brighter light is easier to show the visibility of the displayed goods. For models wearing evening dresses standing by the dining table, it is recommended to use high color rendering sodium lamps or halogen lamps, while metal halide lamps are more suitable for illuminating beach clothing. For lower-end stores, an energy-saving tube downlight can provide extra light in the display area.
4 tips for clothing store lighting to increase store sales:
Ingenious lighting design can increase the value of clothing store products, strengthen customers' purchase intentions, and maximize the effect of visual marketing. Then how to arrange the lighting of the store can make pedestrians feel bright, thereby increasing the number of visitors. So as to increase sales.
1. The bright and eye-catching signs are generally achieved through the decoration of neon lights. Neon lights not only illuminate the signs, but also increase the visibility of the shop at night. At the same time, it can create a lively and cheerful atmosphere. The decoration of neon lights must be novel and unique , Can be designed into various shapes and various colors.
2. Indoor main lighting: Mainly a main lighting for the store as a whole. You can choose different LED lighting fixtures according to the style of the store. The brightness needs to be determined according to the size of the space. It is best to have sufficient brightness and brighter, and the whole store will feel more Vigorous.
3. Auxiliary lighting: Auxiliary lighting is mainly window lighting and counter lighting. Taking clothing stores as an example, fitting lighting is also needed. Today, we will take the clothing store as an example. In the case of clothing stores, display cabinet lighting should reduce projection or weaken shadows. Diffuse lighting or cross lighting with unobvious directivity can be used to eliminate the interference caused by shadows.
4. If you need to highlight the three-dimensional effect, you can use side lights for combined illumination. The lighting fixtures of the showcase should have good color rendering. Medium and high-end clothing stores should adopt some key lighting, which can be used in spotlights or in the shelves. Use embedded or suspended straight tube fluorescent lamps for local lighting.
Fifth, the reducibility of the color of the fitting lighting is better, because the customer is here to watch the color effect of the clothing; in order to make the customer's skin color more beautiful, you can appropriately use a light source with a low color temperature to make the color slightly red; no fitting mirror is arranged The lighting in the dressing room can be lower and it looks more warm; the light in front of the dressing mirror should avoid glare.
