How does LED panel light enter the rural market?
With the accelerated pace of urbanization and the construction of new rural areas, the lighting projects and home lighting markets in third- and fourth-tier cities and new rural areas have gradually opened up. With the announcement of the "China's Roadmap to Phase Out Incandescent Lamps", the import and sale of incandescent lamps of 60 watts and above for general lighting will be banned in China. The wave of LED lamps replacing incandescent and fluorescent lamps is about to set off a huge wave of reshuffle in the rural lighting market.
How can LED panel lights repair themselves under this turbulent replacement trend, and gain a head start? As incandescent lamps are about to gradually withdraw from the rural lighting market and the status of energy-saving lamps is not guaranteed, how can LED panel lights make great progress and fully embrace Third- and fourth-tier cities and new countryside? Faced with the huge potential development market of third- and fourth-tier cities and rural household lighting, how can LED panel light manufacturers and operators stimulate their motivation and explore this possibility to solve the urgent needs of the lighting market in the next few years rich mineral deposits?
LED panel lights are usually used in indoor lighting fields such as industrial lighting, office lighting, home lighting, hotel lighting and commercial lighting because of their light source characteristics and functions. Indoor lighting thriving. However, the share of LED panel lights in the home lighting market in third- and fourth-tier cities and new rural areas does not seem to be ideal. This is due to the current price factor of LED panel lights. For residents of third- and fourth-tier cities and new rural areas who must pay privately, it seems a bit expensive to buy a few LED panel lights to install on the wall. However, in terms of the performance of LED panel lights, its high luminous efficiency, energy saving and long service life can actually allow ordinary people to enjoy the benefits and realities brought by new technologies.
Previously, special survey data showed that in the entire LED panel light market, 8W panel lights with a price between 40-70 yuan sold the most, while 10W LED panel lights were more popular with relatively high-priced mid-to-high-end brands. . The main focus of LED panel lights to enter the rural market should not be a price war, it may be a brand station, followed by a price war. Because the current LED panel lights are in the early stage of promotion to rural areas, the rural lighting market has less contact with LED categories, and they pay more attention to choosing more well-known LED brands, because this is the trust and guarantee of quality.
With the introduction and implementation of incandescent lamp-related bans, LED production technology orientation and demand orientation, more and more LED companies have begun to target the lighting market in third- and fourth-tier cities and rural areas. The category battle is getting hotter with each passing day. In response to the cake of the LED panel light market in third- and fourth-tier cities and rural areas, how can LED companies break out of the rut of waiting for changes to stop them?
In various industrial lighting, office lighting and commercial lighting places, the functions of LED panel lights, such as uniform illumination, soft light, and radiation protection, are unmatched by ordinary lamps, downlights, bulb lamps or energy-saving lamps. LED panel lights also have the same advantages in home lighting environments. When LED panel light merchants promote the lighting market in third- and fourth-tier cities and rural areas, they should fully exploit this advantage of LED panel lights, and at the same time use their long life and energy-saving features to hit the key points of the market.
Secondly, for LED panel light manufacturers, although residents of third- and fourth-tier cities and new rural areas will pay more attention to the practicality of lights, they are also more concerned about their extended use value. For example, the quality of the light source of the LED panel light, the decorative function of the interior, and the designability function. Therefore, how to develop LED panel lights with better light sources, more aesthetic decoration functions and affordable prices is also an essential tool for manufacturers who want to successfully reach the top of the third- and fourth-tier cities and the rural lighting market.
In addition, in order to successfully capture the third- and fourth-tier cities and the rural lighting market, LED panel lights need some grounded and mutually beneficial marketing activities to strengthen brand influence and maintain established market channels.
