How to avoid the price of led fluorescent tube?
Why did led fluorescent tubes jump into the price war circle? The reason is also very simple, that is, the products are all the same, without their own characteristics. With the knowledge of economics, when the supply of goods exceeds demand, if they want to sell them, they must be forced to lower their prices. In fact, the led fluorescent tube industry is the same, the products you can make can still be made by others. As a result, the price cuts are used to win more customers, but they are getting deeper and deeper in the price war. Some companies even pay a heavy price for this. Therefore, if a company wants to develop, it must jump out of the vicious circle of led fluorescent tube price wars and understand the new market demand.
You can usually do questionnaire surveys with customers, asking them what type of led fluorescent tube they like, economical or durable, etc. You can also set up a more detailed questionnaire. Only when the product gap is widened can we have enough free pricing power, can gradually guide consumers to a multi-polar consumption view, and can make market rules more perfect.
Therefore, success lies in its unconventional, making products that are different from others, and the focus is on user experience. Basically, products developed have links to interact with consumers. These interactive links can not only stimulate consumers’ desire to buy, but also gain from it. The most cutting-edge information is equivalent to placing an invisible camera next to the consumer. After the information is summarized and analyzed, the future product development direction can be predicted.
But if you observe carefully, you will find that if led fluorescent tubes have their own selling points and positioning, they will basically not fight blind price wars.
This also reminds the LED fluorescent tube lighting industry that instead of fighting against each other in the price war, it is better to tap new market needs and see what kind of products customers really need, and use this as a guide to develop their own personalization. The products, jump out of the vicious circle of price wars, and open up a world of your own.
