How to survive the off-season of the LED lighting industry
June-August is the off-season for the LED lighting industry, and it is also the most difficult period for dealers each year.
According to the survey, the sales of a small number of dealers are not affected by the off-season, and there will still be new and old customers coming to buy lamps. Although sales in the recent period have declined, the overall profitability of LED tube shops is relatively optimistic, and most businesses express that they are still confident in the direction of the LED tube lighting market. It is understood that the sales channels of dealers are different, which is also related to the sales structure of their respective led tube products. Some businesses are mostly retail businesses, and there are also shops that accept projects and do foreign trade.
In addition, some dealers will take the initiative to find customers. A female shopkeeper complained: "The current passenger flow is more than half that of previous years. The profit of a led ceiling lamp in the past few years is equal to the profit of several ceiling lights." She also pointed out that today's lighting market is very chaotic, because The prices of online lamps are relatively favorable and easy to purchase, so many customers choose to buy lamps online, but it is not good for the ultimate interests of both parties. Although the products in physical stores are more expensive than online, at least there will be quality assurance ; Lamps are daily necessities, lamps without quality assurance not only affect customers, but also disrupt the order of the led lighting market.
They believe that many stores have less passenger traffic due to many factors: such as the weather, the location of the store, and the sales positioning of each seller. Every industry has a low season and peak season. In order to meet the peak season of the "Golden Nine Silver Ten" led tube lighting industry, businesses will put more energy on choosing products, so during this period, they will pay attention to more production Manufacturers and industry trends, as well as looking for cooperation with manufacturers to communicate. A dealer said: “Although few customers come to the door now, they are still very busy, because there are some projects to follow up and deliver goods. Nothing can go wrong.” On the other hand, there are many lights with gorgeous appearances. It has very good sales volume on e-commerce. Merchants said that lighting needs to be disassembled and cleaned one by one before delivery, so it is necessary to hire part-time staff just to pack goods for customers.
Changing marketing thinking is also a problem that many businesses are thinking about. Distributors said that instead of waiting for customers to come to the door, it is better to take the initiative to pass information about the product, such as finding projects, receiving wholesale, and opening up new marketing channels such as e-commerce, WeChat, and Weibo. As long as it is a method that can increase sales, businesses will try. In the conversation with the sales staff, the author found that although many people said that the business was bleak, but this did not let the sellers let go, and many people expressed optimism about the current market.
