How Which Supermarket Lighting Designs Arouse Your Desire to Buy
Modern lighting in supermarkets can be said to go hand in hand with merchandising technology. Because proper lighting can make products more attractive and increase the desire of customers to buy products. There are basically three types of lighting used in supermarkets, namely basic lighting, secondary lighting and atmosphere lighting.
basic lighting
This is the basic lighting that belongs to the store. Externally, lighting used for window lighting, store perimeter lighting that illuminates sidewalks, and lights on the ceiling; internally, basic lighting and safety access indicator lights, etc.
secondary lighting
The secondary light has the function of making some special performance of the product that the basic light can't complete. Secondary lighting can use spotlights and floodlights, mainly used to enhance window lighting, make shelves, containers and merchandise appear brighter and attract customers' attention. This type of lighting already has the function of selling goods. Secondary lights mainly include the following two types:
downlight
It's the light shining down from the ceiling. It can effectively illuminate a certain position above the counter, and this position should be selected so as not to stimulate the eyes of customers with the reflected light generated by the glass cabinet or counter top. The effect of downlighting can be achieved with metal halide spotlights.
showcase lighting
It is mainly used to overcome the glare caused by reflected light from glass cabinets and glass sliding doors. The light of the display cabinet is easy to be concealed. In addition to being able to strongly illuminate the product, it can also be illuminated upwards to highlight the outline of the product. It can also be used to illuminate the upper part of the wall, creating a cosy atmosphere. The function of secondary lighting is mainly to help customers judge and compare commodities, so as to make the best choice of commodities, and it is also helpful for salespeople to quickly and effectively get the commodities that customers need.
mood lighting
Ambient lighting can eliminate shadows and create different effects in special displays. It can not only illuminate the merchandise, but also directly illuminate the walls to create an atmosphere. It can directly illuminate the model person, and can even be used to illuminate the advertising drawing board printed with the product sample. The relationship between atmosphere lighting and display staff is the most direct.
In the window, the atmosphere lighting can add filters to create various colors of light, resulting in dramatic effects; in the store, the atmosphere lighting can make the display of the goods more distinctive, and the atmosphere lighting requires more brightness due to the introduction. powerful.
To achieve dramatic effects with mood lighting in the display area, two problems need to be solved, namely light and shade and color. Store display lights are mostly illuminated from above or from the side. Because the light is irradiated from bottom to top, it is easy to be blocked by display devices or commodities and form shadows. As for side illumination, it is more suitable for furniture display.
If the lighting is not arranged properly, it will cause glare due to reflection, which will stimulate the eyes of customers and cause customers to leave in disgust. Therefore, when arranging the spotlights, the downward irradiation angle should not exceed 45°. If there is still glare less than 45°, shading sheets or shutters can be installed on the bulb feet to control the lighting angle.
The importance of lighting in merchandise display cannot be overemphasized. The role of lighting is very huge, and supermarkets should be more sensitive to this issue, often improve lighting skills, so that window displays and indoor merchandise displays are constantly updated.
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