LED lighting crisis and opportunity coexist
LED lighting has successfully subverted the past traditional lighting market and business model, and even 80% of traditional lighting products can be replaced. As far as China is concerned, there has not yet been a real international brand. Therefore, only through strategic cooperation with international brands in different regions, or through capital operation for different types of polygonal cooperation, can we truly open up the global market. This means that we will enter an era of collaborative innovation and win-win cooperation among enterprises, with the global market as the future development pattern. Scale, standardization, branding, intelligence, capitalization, etc. will become the future development trend of the industry and become the main means of future competition.
Although there are already some large domestic companies with advantages, and there are more than 30 listed companies in the LED lighting industry, the so-called real "leading companies" are still working hard to find them. From a market perspective, due to the global economic contraction in the past year, the overall growth of the LED lighting market has slowed down. The market demand for LED lighting products has increased, but the price and profit return have fallen sharply, and the demand for new lamps with integrated LED lighting design has also increased. Although LED lighting products are more recognized in the global market. Product homogeneity and vicious price wars have made market competition more fierce. Traditional international LED lighting such as Philips and Osram have withdrawn from the general lighting market. Various types of domestic enterprises have also begun to re-execute development strategic planning and layout, and accelerate the integration of industry and cross-border resources, mergers and acquisitions, capital operations, brand building and overseas market expansion.
At present, the intelligent design of LED lighting has become a new indicator of the industry, involving more different types of lighting fields, and doing better, smarter and more humane than traditional lighting. Under such a market situation, companies have gradually realized that they should avoid fighting alone, which has promoted the emergence of more group and polygonal cooperation or alliance operations, thereby making themselves more competitive and achieving sustainable development. At the moment, no matter the size of the company, the era of singularity and domination has passed. Entrepreneurs themselves need to have an open mind and keen insight to stand out in this round of competition. Closedness and integrity are not an effective way. . Similarly, the market's standards for LED products have not been standardized
