Small and medium-sized LED tubes are at a disadvantage
Three disadvantages
First, there is no scale advantage, no cost advantage, and weak bargaining power;
Second, without the advantage of brand awareness, it is difficult for LED tubes to obtain designated purchases and brand premiums;
Third, the retail competition is extremely fierce. The cost of brand promotion and event marketing required to compete for the market share of the LED tube retail market is steadily rising. The intermediate channels such as engineering procurement, home improvement companies and designer procurement outside of retail have low prices and high rebates. The profits of Langte merchants are gradually diluting.
It can be said that if there are no rough houses, no self-built houses, and no owners and designers to purchase independently, small and medium-sized manufacturers can only wait and die. Earning reasonable profits is a prerequisite for companies to continue to operate. In the case of small and medium-sized small and medium-sized enterprises with low profits or even no profits, what is the significance of the survival of small and medium-sized LED lamp enterprises? How to survive? In addition to the reasons for the difficult survival of enterprises, it is difficult for small and medium-sized lighting companies to get a share of the construction of municipal projects, hardcover houses, and affordable houses. Hotel procurement is concentrated on a few international brands and domestic first-line brands, and it is not a matter of small and medium-sized enterprises.
At the same time, the fierce competition lies in the large number of companies and merchants with no differentiated products. The only way to compete for the market depends on price competition. From the perspective of investment, earning reasonable profits and ensuring sustainable survival are the driving force for business owners to invest in the establishment of enterprises. From the perspective of social contribution, although the tax contribution of small and medium-sized LED tube companies is less than that of large companies, there are many and many practitioners. The survival, development, and stability of small and medium-sized enterprises are related to social stability and harmony, so it is especially unnecessary to continue to survive. The necessity of questioning.
