The return of Changfang Lighting LED bulbs is a wake-up call to the industry!
Rectangular lighting 3W LED candle bulb has failed or dead light phenomenon.
Deng Zichang, chairman of Changfang Lighting, introduced that the 3WLED candle bulb of this model will fail or die under the condition of no ventilation or high temperature. At present, the environment in which LED lights are used is generally ventilated, and the temperature cannot reach the limit of failure. At the same time, the use method and precautions of this LED candle bulb are described in detail in the instruction manual. However, in order to prevent accidents, Changfang Lighting resolutely put an end to the sale of defective lamps on the market.
There are a total of 10,000 3W LED candle bulbs in circulation on the market. When the Changfang Lighting Quality Supervision Department finds that the bulb is defective, it will immediately report it to the Changfang Lighting Board of Directors. The board of directors immediately decided to issue 10,000. All the bulbs were recalled and destroyed in the factory.
Changfang Lighting’s recall of lamps is quite low-key and has not been disclosed to the media. However, the company recalled more than 60 distributors from all over the country back to the factory. At the same time, the factory was suspended for one day, and all employees were concentrated on the playground of the factory. The quality department took an oath on the spot. "Start with quality." The reporter saw from the lighting that the Changfang Lighting site used two bulldozers to completely destroy the lamps. Make a show
Mr. Deng said that the company lost more than 100,000 yuan in this recall of Changfang Lighting, but this is also a strategic turning point for Changfang Lighting to attach importance to quality. At the same time, the destruction incident also warns employees to have quality awareness and establishes sufficient information for dealers. , To truly open the "quality strategy" of Changfang Lighting.
Changfang Lighting Brand Manager Mr. Wu Xingqiang said that the time of the recall was not intended to be made public, but it was finally discovered on Weibo by a reporter from LEDinside, so he simply adopted a generous attitude to face doubts from the outside world. However, this recall also gave Changfang Lighting no retreat in quality supervision, and product quality must be put in the first place.
The author believes that Changfang Lighting is an LED company that dominates the market with a low price advantage and grows rapidly. In the eyes of many people, Changfang Lighting's product quality is unsatisfactory. First of all, low-priced products are to meet the needs of the low-end market, and product quality has quality problems; secondly, Changfang Lighting's low-end products can achieve capital accumulation in the short term, which will bring hidden concerns to the company in the long run.
There is a well-known saying: "You will have to pay it back sooner or later when you come out." Consumers are paying attention.
At the same time, sound the alarm for the LED counterparts! !
To make a company bigger and stronger, it is still necessary to make good quality products. In a word, learning from Philips is the best policy.
