The road of future changes for LED SMEs
At present, small and medium-sized enterprises are facing tremendous pressure and even difficulties. Compared with large enterprises that continue to receive a lot of government subsidies and even dizzying engineering orders, most of the small and medium-sized enterprises that have been rejected from listing are secretly sighing "No "Fairness" and at the same time have to face the cold reality of lack of technology and capital. Where is the road of change for small and medium LED companies in the future? How to discover the positive energy of SMEs?
First of all, compared with large companies with deep pockets and omnipotence, small and medium-sized enterprises should pay more attention to the focus and professionalism of resource investment, and should not invest in disorder or blindly invest in some unfamiliar areas. Those large companies with strong self-confidence think that they can do well in their 36 lines, but small and medium-sized enterprises seem to keep their core things, because for small and medium-sized enterprises, how to survive is the key. It means that every step the company takes, the risk must be minimized. In fact, there are always two sides to the development of things. The current stage of industrial development is the time to differentiate, promote technological innovation, improve management and cost control capabilities. To a certain extent, small businesses face a new ecological environment. , Even more adaptable than large companies. Entrepreneurs with a sense of crisis and self-motivated, if they can find their direction in industrial integration or shuffling, they can seize opportunities at the right time even if the scale and resources of the enterprise are limited.
focuses on taking the path of specialization and differentiation. Including continuing to improve product cost-effectiveness, product quality, product added value, and continuous development of new products that meet market needs. In particular, we must pay attention to "differentiation", form our own characteristics in a certain field, and be good at "surviving in the cracks of the market", which is obviously particularly important for small and medium-sized enterprises; such as the outstanding performance of some chip companies in the green light; For example, companies that focus on professional lighting, such as plant and agricultural lighting, freezer lighting, etc., have also received more and more attention from some small and medium-sized enterprises.
Understanding the market and identifying market needs are also indispensable; in particular, for small and medium-sized enterprises with limited resources, innovation can be primitive "innovation" or innovation standing on the shoulders of giants, and "learning" from large companies. It is understandable that a large company like Toyota in Japan also became the world's most eye-catching automobile group from the shoulders of giants with the spirit of taking first and then innovating. But in the end, learning is to surpass in some ways.
At present, in addition to the "strong-strong alliance", the "strong-weak alliance" or the "weak-weak alliance" is not indispensable. Small and medium-sized enterprises can choose to be supporting enterprises of large enterprises with market channels, and bind their own interests with large enterprises. Of course, the premise is to have good product quality and corresponding technical capabilities, and it is better to have your own special products in certain fields, so that it is easier to get the favor of large enterprises. As a small and medium-sized enterprise, it is also a "shortcut" to strengthen communication with large enterprises, find common ground, and form cooperation and win-win situation.
