The thing behind the fiery competition in the LED panel light market
Because the LED panel light has the characteristics of more uniform light output, higher display index, higher frame intensity, uniform light and comfortable light, it can well solve the problems of energy saving and temperature rise, and can be applied to various applications. It is widely used in office lighting and industrial lighting.
In the field of commercial lighting, consumers have higher and higher requirements for the quality of lighting, and LED panel lights are surface-emitting, with comfortable and soft light, uniform illumination, and outstanding eye protection. According to industry insiders, LED panel lights are gradually being recognized by consumers, and the market penetration rate is also increasing year by year.
The price of LED indoor lighting products is gradually falling, and the market demand and sales are gradually increasing. LED panel lights have quickly become the "new favorite" of the LED lighting market segmentation category.
"LED panel lights are now mainly export-oriented. The domestic market is just the beginning. Many people seem to be doing them, but they are mainly exported to India, the Middle East, Southeast Asia and other countries and regions." Huatai' target=_blank>Huatai The person in charge of electronics said.
According to Chen Shi, general manager of Seton Lighting, there may be two main reasons why so many companies are paying attention to LED panel lights: first, the price is the core point, and the price of LED panel lights is gradually approaching market demand; second, , Saw a successful case. "In the earliest ceiling area, almost all were replaced by LED panel lights. After the successful replacement of the ceiling, it gave everyone great confidence and started to dabble in LED panel lights."
In fact, the advantages of LED panel lights are far more than these. It is different from the previous lighting effects, and the unique LED far exceeds the life of traditional fluorescent lamps, making it by no means a simple replacement for traditional products as it is now (replacement of traditional grille lamp panels). ).
In this autumn Hong Kong exhibition, many manufacturers mainly promoted panel lights (600*600mm40W is the best-selling model). From the feedback of these companies, the export demand of panel lights is also the largest.
According to the relevant person in charge of National Star Optoelectronics, the new product NS-PLS-6060XX is mainly sold in the European and American markets. It has a borderless, seamlessly connected appearance design, a wireless linear 2.4G dimming method, and a variable color temperature (cool white, Warm white and medium white are adjustable), the luminous efficiency can reach 170LM/M, maximum energy saving and environmental protection. How to ensure the ideal lighting effect of the LED panel light through the design of the lamp structure, while facilitating cost control.
The relevant person in charge of Op Lighting said, "The LED panel light market is very demanding, but the market competition among lighting manufacturers is also very fierce. In the LED panel light market promotion, Op Lighting pays more attention to price and increases market share through more reasonable cost performance. ."
"As far as the domestic market is concerned, most of them are price-sensitive customers. Therefore, effective control of product costs is the key to increasing market share." said Xu Zhenfeng, general manager of the lighting division of NationStar Optoelectronics. Means that the light is uniform, and at the same time, we actively explore ways to effectively reduce costs, and provide consumers with better quality and cost-effective LED panel light products."
In terms of product design trends, the advantage of side-emitting panel lights lies in the slimness of the lamp body, but the cost is slightly more expensive than the direct-lit type, and the higher system luminous efficiency of the direct-lit panel light is a major advantage. "Based on the structure of the panel light, cost control is also an advantage." Op Lighting once again emphasized.
Chen Yiping, General Manager of Sunshine Lighting China, said, “Side-lit flat panel lights have the advantages of light weight and thin body, convenient installation and transportation, etc. The disadvantage is that they are easy to emit unevenly. The advantage of direct-lit flat panel lights is that the light is uniform and the brightness is sufficient; the disadvantage is that it is heavy and heavy. It is relatively inconvenient to transport and install."
In terms of market promotion, Sunshine Lighting pays attention to two aspects: product appeal and market appeal: first, to dig out competitive product characteristics for the market, and to improve product cost performance while ensuring low cost; second, to better understand the market , Grasp the demands of customers or consumers, and meet consumer needs.
NationStar's side-emitting and direct-lit LED panel light sources use high-brightness NationStar's own SMDLED, and its LED panel light business accounts for about 15% of all lighting.
"Now the price of LED panel lights to replace grille lights is still a bit high. In the early days, three T8 tubes were used to replace traditional light sources. The cost of replacing the light source was about 150 yuan. However, it is necessary to replace the entire panel light with a specification of 600mm×600mm. More than two hundred yuan." Oulang Lighting revealed.
In response to this situation, related companies have also sought breakthroughs and have successively launched a similar lamp panel, which is relatively cheaper. Currently, as a substitute product for panel lights, some companies including Foshan Lighting are also promoting this type of lamp panel. .
In the LED panel light market, there is no doubt that the "spring" of enterprises producing high-quality products and innovative capabilities has just begun.
