Who is the hottest LED panel light
NVC, Op, Sanxiong Aurora ranked top three
A platform conducted surveys and statistics on the top three brands of LED panel lights in each regional market in 15 provinces across the country. The data showed that NVC Lighting appeared in the top three lists of 9 regional markets and was the brand with the highest frequency. Op lighting and Sanxiong Aurora appeared in the top three in 8 and 7 regional markets respectively.
Ma Yuanzhao, general manager of Chengdu Dianliang Lighting, introduced that NVC, Sanxiong Aurora and Sunlight have performed well in the local LED panel light market. As LED panel lights become more and more widely used, brands such as NVC are more eye-catching in the market. It is understood that in 2014, the annual sales of NVC Lighting's Guangxi Operation Center reached 3 million yuan, of which LED panel lights increased by 15% year-on-year; the annual sales of Inner Mongolia NVC Lighting's agent and Haishengde Technology and Trade were 1.5 million yuan. , LED panel lights accounted for 8%.
Op lighting LED panel lights also perform well in various regional markets, and their popularity is also ranked first or second in the national market. According to reports, Op Lighting's brand is well-known, and its national distribution network is numerous, and it is located in a conspicuous position in major stores across the country. According to OP Lighting's Guangxi Operation Center, its LED sales in 2014 were 3 million yuan, and LED panel lights accounted for about 3%, an increase of 15% year-on-year.
As the three traditional lighting brands, Sanxiong Aurora also performed well, appearing in the top three lists of LED panel light brands in many regional markets. Among them, Sanxiong·Aurora, with annual sales of 7 million yuan, LED panel lights accounted for 9%, ranking first in the brand awareness of LED panel lights in the Sichuan market. In the Anhui market, Sanxiong·Aurora has vigorously promoted LED panel lights and received good feedback.
In addition, the LED panel lights of Kedeliang Lighting have performed strongly in Beijing, Ganqingning, Henan, Shanxi, Chengdu, Guangdong and other markets, and have been fully affirmed by the industry. With years of industry accumulation, Foshan Lighting is also very popular in the national LED panel light market. Many brands, such as Jiamei Lighting, Sunshine, Mulinsen, Taobo, and Yishenghao, have outstanding performance in various regional markets, occupying a certain market share of LED panel lights.
Unknown brands sell well
Major well-known brands such as NVC, Oppo and Sanxiong Aurora have a high reputation in the lighting market, but according to the national market sales survey, the market share of LED panel lights in many parts of the country is largely occupied by some unknown brands. .
According to Shanghai survey data, the sales of LED panel lights from brands such as NVC, Oppo, etc. are good. Shanghai consumers are still price-oriented. Some unknown brands of LED panel lights account for about 80% of the market share. It is understood that consumers pay more attention to the price when choosing flat panel lights, while the prices of LED panel lights from major well-known brands are higher. According to Henan market research and analysis, the largest sales brands in Henan market are mainly small and medium-sized brand products located in Zhongshan, Guangdong and Jiaxing, Zhejiang, while local consumers only recognize product prices and quality second. Similarly, many businesses in Hubei reported that some unknown brands of LED panel lights in Jiaxing, Zhejiang have a relatively large sales volume.
