Bring the lighting effects of Starbucks home - home dining room lighting design
How does a restaurant feel to its customers so that customers will remember it? is the taste? Serve? environment?
Many times, what we remember deeply about a restaurant is not necessarily the taste of the food, but the memory that is more lasting than the sense of taste may be the feeling of the restaurant environment.
The atmosphere created by the lighting in the restaurant also directly affects people's emotions. Not paying attention to the presentation of lighting will make the dishes and the whole store ordinary, while having good lighting will arouse people's perceptual cognition.
The relationship between light and taste
The four tastes of "sweet, sour, bitter, and salty" in the sense of taste are called "basic tastes", and being able to taste these four kinds of tastes is an indispensable physiological function in human existence.
The roles of the various flavors are as follows:
Sweet: Used to check whether it contains sugar as an energy source.
Acid: used to check if food is rotting
Bitter: used to determine if food is poisonous
Salty: Used to confirm the presence of minerals that maintain the balance of body fluids.
Previous studies have drawn the following conclusions:
If the light is too low, the perception of sweetness and bitterness will become dull;
If the color temperature is too low, the sense of distinguishing sweetness will become more dull. This is because from ancient times, people need to ensure the survival of food during the day, so the taste is developed under the light with high color temperature and high illuminance.
Contrary to the above, the amount of saliva secreted to help digest food is more secreted when the color temperature is lower.
Combining these research results, we can summarize the following principles: "Cooking should be under bright white light, and dining should be under warm-colored light.
Light color temperature and mood
When we buy lamps on a daily basis, we will find that the packaging parameters will be 3000K, 4000K, and 6000K. These three data are what we often say: warm white light, natural light, and true white. The more popular saying is: warm light, neutral Light, cool light.
warm white light
There are many red ingredients, which can give people a warm, healthy and comfortable feeling. Mainly used in home improvement, dormitory, hotel, guesthouse, western restaurant, coffee shop and other places of leisure and entertainment.
Natural light
The light is soft and gives a pleasant, comfortable and serene feeling. Mainly used in shopping malls, specialty stores, fast food restaurants, schools, libraries and other places.
Positive white light
Gives a bright feeling and makes people concentrate. It is used in studios, offices, hospitals, production workshops and other spaces that require concentrated work.
After lighting design, different scene atmospheres are created in terms of distance, location, style, positioning, selection of lamps, etc., giving us a different experience and feeling in dining.
For example: Starbucks coffee is not cheap, but why do we still like to go, is it just for a selfie? The "warmth" given by Starbucks lighting is where people consume.
Starbucks mostly uses the array point lighting method. The lighting arrangement of point light sources is very particular. After lighting design, there is a certain distance between each lamp. The lighting coverage of each position is accurately calculated, using the shadow area and Bright areas alternate between creating a sense of privacy and a high sense of style.
In addition to the overall lighting environment in the store, Starbucks' food display is also so heartwarming. The bread and cakes in the cupboard look very delicious under the warm light. Every time I pass by, I can't help but take a few more glances. It is a marketing method that uses lighting to affect the psychology of customers.
After analyzing the lighting in the Starbucks store, let's take a look at the lighting outside the store. Most of the lights outside the store are mainly white light 6500K. In addition to its mermaid LOGO, Starbucks retains the green color of the brand, and both English and Chinese are white light.
We can think about the use of striking 6000K~6500K white light on the facade signs in dim streets or large shopping malls with a color temperature of 4000K, which creates a strong visual impact contrast to attract people. This is actually a marketing method.
Can the lighting application in the restaurant also be used in the restaurant environment of our home? The answer is yes.
The lamps in the restaurant are mainly light strips, chandeliers, magnetic track system, Milan series downlights, combined with Reynis intelligent lighting system to realize the switching of three different dining modes.
One mode is: cooking and cleaning mode with full lighting, full lighting mode provides sufficient and even light for us to cook.
The second mode is the dining mode. The lights above the table are all bright, and the light just falls on the table, making the food the protagonist, focusing on the food, and enjoying the warm moments.
The third mode is the romantic mode. All the lights in the restaurant are slowly turned off, leaving only a lattice spotlight with three ends at an 8-degree angle above the dining table. man of.
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