Children's clothing store lighting selection
The lighting effect of the children's clothing store is very important. Just imagine, no matter how beautiful the children's clothing is, and the display is in place, if there is no lighting and atmosphere to set off, it will be eclipsed. Appropriate lighting can make children's clothing more attractive, change the appearance and atmosphere of children's clothing stores, and increase the sales of goods.
The importance of light for product display can be imagined. For the display of children's clothing stores, the role of light is not only to simply illuminate objects and meet the needs of people's visual functions, but also to create space, render atmosphere, and pursue a perfect visual image.
The lighting of children's clothing stores can generally be divided into three types: basic lighting, secondary lighting and atmosphere lighting. These three types of lights should be coordinated and coordinated to achieve the best effect.
(1) The basic lighting of the store is used to ensure the lighting of the storefront and the large environment in the store, including the basic lighting of the window, the channel in the store, the wall, the ceiling, and the basic lighting of the indicator lights. Generally, incandescent lamps and fluorescent lamps are used. The lighting of basic lights focuses on the environment.
(2) The secondary lighting of the store is mainly used to express the characteristics of the goods and strengthen the lighting, so as to facilitate the selection and comparison of the goods by consumers, and also facilitate the salesperson to quickly serve the customers and adjust the goods. The functions of attraction and performance, secondary lights are generally installed above or near display cabinets, display stands, and hangers.
(3) Atmospheric lighting is usually installed in front of the window or used as the background, lighting for decorations in the store, or placed on the wall for contrast.
Under normal circumstances, the light sources in children's clothing stores are basically artificial light sources. Different artificial light sources will produce different color lights due to their different energy distributions, such as incandescent light sources that are yellowish and fluorescent light sources that are bluer, so choose different lamps in different environments.
Children's clothing store lighting can be divided into the following three types:
(1) Track spotlights
There are various types of track spotlights, such as general track spotlights for lighting, the power is in the range of 20-100W, the price is relatively cheap, but the lighting efficiency is low, and can be used as mood lighting or general lighting in shop windows. The halide bulbs are smaller in size, with a power in the range of 100 N1500W, and have a relatively long life. They can be installed on the ceiling and are suitable for basic lighting in the store, but pay attention to heat dissipation.
(2) Fluorescent lamps
The power of the current fluorescent lamps is generally in the range of 20-220W, which is cheap and has a long service life. It is suitable for the basic lighting of those large traditional children's clothing stores. In addition, the power of incandescent bulb-colored fluorescent lamps is lower, between 20 and 40W, which saves electricity and can obtain the same soft effect as incandescent lamps.
(3) High-intensity gas discharge lamps
Such lamps include fluorescent mercury lamps, metal halide lamps and high color rendering metal halide lamps. Fluorescent mercury lamps are relatively cheap and have a long lifespan, but their color rendering is poor. Generally, they are not used for atmosphere lighting. They are often used for basic lighting with a power of 40-400W. Metal halide lamps have high lighting efficiency, about 250-400W, and can be used in environments with relatively high illumination. The high color rendering metal halide lamp has the best color rendering, which can well represent the color and pattern of children's clothing.
In addition to these three types of commonly used lights, there are also some options, such as floodlights, which are mainly used to highlight the three-dimensionality, shape and color patterns of products. Filters can also be added for dramatic effects. Floor lighting eliminates shadows caused by floodlights illuminating models after they are dressed. The lighting of key children's clothing should consider the reflectivity of its fabrics to light, especially the popular coated fabrics in recent years, there is this problem. Therefore, it should be considered when designing the atmosphere lighting. The specific method is to change the direction and angle of the lamps.
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