Let's be honest, the best promoter in a store is never your mouth
To be honest, I love the online store not only because it is convenient and efficient, but also because it avoids 99 awkward moments between me and the sales lady.
Nowadays, e-commerce has become the first choice for most people to buy clothes and shoes. Most offline physical purchases are dominated by brand stores. How to stand out in well-known famous brand stores is no longer based on the shouts of shopping guides, but such as Geographical location, product quality, indoor environment, display methods, etc. In addition, there is another factor that also plays a key role - although it cannot determine the direct purchase behavior of customers, it can increase the attention of customers, convey the brand tone, and draw closer The distance between the customer and the brand is the light environment.
The requirements for lighting in commercial spaces are not limited to "illumination", but also pay attention to creating a business image and store atmosphere. Good lighting is an excellent "shopping guide", which guides and arranges the entire route for guests to browse from outside the door to entering the store, and does not even require personnel guidance.
The window, which can be said to be the facade of the store, conveys the brand's style, tone and product line to consumers intuitively and quickly, and plays a role in strengthening the vision and setting off the atmosphere.
Therefore, the window lighting should be higher than the overall brightness of the store, and the sense of hierarchy of the products can be highlighted through lighting such as spotlights and chandeliers. According to the window setting, props, background picture decoration, etc., choose the appropriate color tone, brightness, and lighting method to strengthen the visual effect and attract the attention of the passing people.
Nakajima is the location where models display the new styles of the season in a single piece. The lighting requirements should not only emphasize the details of the clothes on the models, but also allow customers to clearly observe other products.
The lighting arrangement should be as balanced as possible, so that the display and selection are naturally balanced, making it easier to compare and purchase. Only by choosing a light source with high color rendering can the product have undistorted color, and the color is more bright and moving.
The fitting room occupies only a small corner in the entire store space, but it is the most important part of the transaction process. Most purchasing decisions are made in the fitting room.
In order to make the image in the mirror clear, the light and shadow of the face to be naturally rosy, and the color of the clothing to be true, it is required that the lighting in the fitting room has sufficient vertical illumination, good color rendering, and strong three-dimensional sense, so that the overall environment of the fitting room is comfortable and pleasant. The customer calmly appreciates the clothing and observes the whole body match.
The higher the store level, the higher the requirements for the light environment. Softer background light and strong key light are used to highlight some details. Through precise light and shadow control, people's attention can be focused on the details of the product, which can make a deep impression on the brand and recognize the value of the clothing brand, thereby promoting consumption. production.
Because the LED track spotlight is installed on a track and can flexibly adjust the projection direction, it is mainly used in clothing stores, shoe stores, electrical appliance stores, furniture stores, exhibition halls and other commercial occasions.
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