Four major foreign trade channels commonly used by LED lamp manufacturers
When an LED lighting project buyer finds an LED lighting manufacturer, he has seen the product, learned about the strength of the LED lighting manufacturer, and regretted to determine the cooperation product model plan after negotiation and communication, and the next important link is the negotiation of the price of the LED lighting. . In fact, the price of LED lamps often determines whether LED lamp buyers and LED lamp manufacturers can reach an important factor in cooperation, and in some cases it is even the only consideration. Therefore, price negotiation is an inevitable issue in the entire cooperation link.
So, how much can the price of LED lamps be cheaper? For LED lamp manufacturers, they will certainly protect their own interests and hope that the price of LED lamps will sell well, but for LED lamp buyers, of course, they hope that the LED lamps can be of consistent quality. The lower the price of lamps, the better. In fact, this is a game. For LED lighting manufacturers, it is rare that customers are very interested in purchasing and naturally do not want to lose customers, so a certain degree of concession is necessary. So for buyers, you can shop around and find a manufacturer that guarantees price, quality, and service, and it's not blindly pursuing the lowest price. So how much can the price of LED lamps be cheaper?
In fact, according to our interviews with LED lighting brand manufacturers, it is not difficult to find that today's LED lighting prices are lower than in the past, and profits are also falling sharply. A very important factor is the quantity of purchases that manufacturers can offer. The so-called principle of small profits but quick turnover, if the purchase quantity is large and the customer unit price is large, the overall price will naturally be discounted. Of course, if the purchase quantity is not large, the price will definitely not be much cheaper. After all, for orders with a low customer unit price, manufacturers He is not willing to make too much concession, unless there is really a lack of business.
How do LED lighting manufacturers realize the construction of foreign trade channels? What are the main foreign trade channels?
1. Exhibition. Although the advent of the Internet age has gradually reduced the effectiveness of exhibitions, there are countless large and small exhibitions around the world every year. There are many domestic exhibitions represented by the Canton Fair, and there are also many foreign exhibitions every year. The exhibition will attract a lot of outdoor buyers and distributors, and the negotiations during the exhibition and down to promote cooperation. The advantage is that foreign trade customers are more likely to get deals during the exhibition. The disadvantage is that the effect of the exhibition is getting weaker and the cost is higher.
2. Overseas salesman. Salespersons are dispatched to foreign markets to develop overseas markets, directly do overseas market promotion, local sales and other market actions, so as to complete the export of LED lamps. The stability of the expatriate salesperson is poor and the cost is also very high. But if the team is strong, it is also an important channel for foreign trade.
3. Intermediary company. We know that customs intermediary companies can bring some orders to many small and medium-sized enterprises. Customs trading companies use the asymmetry of demand information to make money. Domestic LED lighting manufacturers have to make these intermediaries earn a resource and information fee for export trade. The channel is relatively passive, facing the situation that there is no order at any time.
4. Internet marketing. There is no need to talk about the power of the Internet era. LED lighting manufacturers have also begun to use the Internet to extend their business to foreign markets. A typical online marketing is Alibaba International Station, but many companies have also built English websites, so that when there is demand overseas, they can find LED lighting manufacturers for negotiation through online search. The cost of this channel is relatively high, and the efficiency is good. The key is that the role of the Internet is becoming more and more important in the global economy. It is a new future and a recommended channel for exporting LED lamps. However, there is great competition for talents.
The above four channels are some common channels of LED lighting manufacturers, each has its own advantages and characteristics. Choose according to the actual situation of LED lighting manufacturers. It is recommended to choose two or more channels to make the stability stronger.
