The purpose and function of lighting design for commercial exhibition halls
Professional commercial exhibition halls are different from other types of exhibition halls. Ultimately, their purpose is to enhance the corporate image, promote new products, and even make business negotiations successful. Therefore, there are several special purposes in the lighting design of commercial exhibition halls:
(1) Attract the attention of potential consumers. In commercial exhibitions, in addition to the shaping of space and the matching of colors, the use of lighting is an important means to attract the attention of visitors, especially potential consumers, such as appropriately increasing the brightness of the lights on the exhibits or display racks, strengthening the overall lighting, and layout There must be a focus on the above, especially highlighting the brand characteristics. In a commercial exhibition hall, the design of the display window should use alternative artistic expression techniques, combined with the treatment of lighting, to create a strong visual impact. You can also use the intensity of the light to change and control the direction of the light. Make the exhibition space more three-dimensional.
(2) Create a comfortable visiting environment and negotiation atmosphere. Comfortable lighting will increase the length of visitor’s stay, enabling visitors to understand the exhibits carefully and comprehensively, find more details, and find a reason for their own purchase. Under normal circumstances, the commercial display space is dominated by transparent lighting, the space appears spacious and bright, and the exhibits are clearly visible.
(3) The lighting positions are distinct. Combining with the needs of commercial display functions, the intensity of the lights can be adjusted to imply the master-slave relationship of each part of the exhibition hall, and to separate the display space in order to achieve a good display effect and effectively promote commercial interests in the exhibition.
