Key points of lighting design for clothing stores
The role of interior lighting in the store is as important as color. It can improve the effect of merchandise display, create a store atmosphere, and create a pleasant and comfortable shopping environment. In the entire store, the lighting design has the finishing touch effect. It is like a palette, which can produce a variety of different tones, and like a five-flavored bottle, which can be formulated for different tastes. Therefore, the ingenious lighting design can Improve the value of goods, strengthen customers' willingness to buy, and maximize the effect of visual marketing.
1. Appropriate lighting
The characteristics of the products are different, and the lighting methods should be changed accordingly to achieve targeted lighting modeling. The commonly used lighting methods mainly include the following:
◆Direct and semi-direct lighting
Direct light has high intensity and high efficiency, and it is easy to form obvious shadows. Therefore, the contrast is strong, which is a dynamic lighting method and has the best effect on shiny products.
◆Semi-indirect and indirect lighting
The lighting efficiency is low, but the light is soft and the contrast is small. It can be used to create a light, soothing or hazy, gentle atmosphere, and is suitable for elegant products or underwear products.
2. Light sources of different colors
Different light sources have different color temperatures. For example, incandescent lamps are warm light, which is suitable for warm-color products; while fluorescent lamps are cold light, which can make white and cold-toned products more personalized. Therefore, the use of different lamps and artificial adjustments can create different atmospheres, making them cool or warm.
3. Principles of Lighting Design
The outstanding visual effect of the product lies in the simple and effective lighting method. The choice of lighting equipment should take into account the lighting effect and the principle of energy saving. Pay attention to the following points in lighting design:
The illuminance of the wall surface should be increased, while the other parts should be lowered, so that the background color of the wall surface is prominent, which can fully express the personality and characteristics of the product;
The lighting design should fully consider the customers. Strong lighting can make the eyes tired, so avoid using it as much as possible;
The lighting intensity reflects the taste of the store, that is, the more advanced the mall, the softer the light;
High-intensity lighting is not equal to effective lighting, therefore, it must be designed according to the visual needs of the merchandise display.
Precautions
With the help of light, the product becomes more attractive. For customers, the light plays a guiding role. In other words, the purpose of lighting in shopping malls can be divided into two aspects: one is for merchandise, and the other is for customers.
Recommend Benwei track spotlight, downlight with lighting
