Are Street Lights Needed in Front of Car Dealerships?
The biggest way to draw customers to your dealership is by displaying the product in the best light possible. If it is night and your cars are not looking as bright and shiny as possible, you won’t get the foot traffic needed to keep sales high. You also want your customers to feel comfortable and secure when they walk on the lot.
Adequate lighting is paramount to keeping your sales as high as possible. Not only are streetlights needed in front of your dealership, but they can be the difference between high sales volume or a slow day at the office. Your vehicles are valuable, and a well-lit area is one of the best ways to deter criminal activity. In addition to lights, you can add security cameras to your light poles to improve security on your property(s).
Why Is Lighting So Important for Car Dealerships?
There are many reasons why lighting is important for car dealerships. Here are some of the most common ones:
Sales/Marketing Benefits: The first thing good lighting does is catch your customer’s eye. When customers are driving along the road, you want them to see your dealership even from a distance. The lighting should attract customers and motivate them to park their cars and walk onto your lot. Once on the lot, think of your customers’ first impression as they look at the cars. They should be seeing bright and shiny vehicles with lighting that makes the cars’ colors pop. Your customers should be impressed when shopping for their next vehicle. You want oohs and aahs? The buying process should be an exciting sensory experience. Only a well-planned lighting design will get the desired effect.
Security of Product: The cars in your dealership are worth a lot of money. They are the money makers for your dealership, and you need to protect the product. Well-planned dealership lighting can make your cars look their best and be a useful security feature by deterring vandalism. In fact, a University of Chicago study found that increased lighting reduced crime incidents by 36%. Is it worth investing a small amount of money for sufficient lighting rather than a large amount of money in your vehicles’ loss and or repair?
Customer Convenience and Safety: Consider your car dealership parking lot lighting. Do customers feel welcome and safe when parking in the lot at night? Or are they likely to leave because they feel uncomfortable with the inadequate lighting? Once customers park their cars, is there sufficient light so they can see the walkways and find their way into the entrance? Proper dealership lighting will take all these factors into consideration.
