My Opinion on LED Ming
In the past international environment, the shortage of resources and the harsh environment have affected people’s living and living environment; energy conservation and emission reduction have become the top priority of all countries and urgently need to be solved. Therefore, all countries have taken measures to list LED lighting. As the core of the future lighting, the rapid development of the LED lighting market is driven by government support and subsidies. From the tens of thousands of demonstration cities in China in 2009 to the city lighting project this year and the launch in November this year, in 2016 The phasing out of incandescent lamps in October 2010 shows the core position of LEDs in future lighting.
China is still a big processing country and a big copycat country. Under short-term interests and an instinctive living environment, many family workshops and some shortsighted manufacturers take advantage of the shortcomings of the people’s insufficient understanding of LED lighting to produce some so-called LED lamps. It is shoddy; it destroys the idea of some people who are more discerning who have just tried LED lamps. The LED lamps bought at more than ten times the price of traditional lamps can be said to only use one lamp in a lifetime, but only a few days in actual use; The situation is more prominent in the lights, which greatly restricts the healthy development of LED lamps, especially for high-power lamps. No patch is needed. Just go around in the accessories city, buy some shoddy kits, and assemble it. It can be listed and shipped, so how to let people buy real LED lamps is the most important task of the country to regulate the LED lamps market! Of course, another main reason that restricts the development of LED lamps is naturally the price and people’s correct understanding of LED lamps. Let’s compare traditional fluorescent tubes with LED lamps:
In fact, among the string of parameters exemplified above, what ultimately customers really care about is price, lifespan, brightness and safety; secondly, people who are more careful will pay attention to aspects such as light decay, health, and environmental protection, so we must control them correctly. The balance and entry point of traditional lighting and LED lighting! As far as the current residents are aware of the light source of lighting, how many will they try? Therefore, the current real terminal resources are concentrated on the lighting of businesses, factories and governments, and the transformation of outdoor lighting.
The main markets of mainland Chinese companies are still divided into international trade and engineering projects; the international market is mainly based on mainland traders, and a few manufacturers will directly export; we can also divide them into two categories according to the status quo of foreign markets, developed According to countries and developing countries, developed countries such as the United States, Japan, and the European Union have relatively high requirements for products, such as various cumbersome certifications and chip property rights. The power supply must be isolated...Naturally, the price is relatively high; developing countries such as Russia, India and South America have the same national conditions as China. They have travelled all the way to China, and what they want is price and other requirements. If it is lower, the product requirements will naturally not be too high.
The requirements of end customers in the mainland market are even simpler. At the same price, it is sufficient to meet the mainland conditions plus some interpersonal care and basic requirements for some engineering renovation projects. At present, the engineering projects that need to be renovated in the mainland, taking the indoor area, are nothing more than factories, supermarkets, underground parking lots, schools, hospitals, hotels, advertising light boxes and other places.
Let's take an example below. If a clean workshop needs LED tubes to be transformed, we must first understand the basic situation and architectural drawings of the plant and what specific requirements for lighting, how many levels of cleanliness are required, and how high the illumination is. How many lux needs to be reached, whether it is always on for 24 hours, a basic requirement for color temperature, color rendering index, luminous angle and installation method; since it is necessary to be clean, it is natural to start with this aspect. LED lights do not have ultraviolet rays, so they basically do not Will attract flying insects; there is no static electricity, so there is no dust; the cleanliness of the LED tube has far exceeded the traditional fluorescent tube, and the LED tube is full color temperature, color rendering> 75% (traditional ＜60%), under 24 hours of use, the service life of the LED tube is more than 7 times that of the traditional tube; in addition, the LED tube with a total power of 16W can replace the traditional tube with a total power of 43W, which is more energy-saving than Nearly 70%, coupled with the advantages of low light decay and low maintenance of personnel, the advantages are very obvious in comparison.
Taking the underground parking lot as an example, the purpose of replacement is obvious, because it is always open 24 hours a day and it is a non-profit place; therefore, it is necessary to help the owner to calculate the cost advantage. The owner has very low requirements for light, but it is very common for a temporary period. Therefore, we have to install the easiest LED tube for the owner according to this special environment. Can we consider using a low-wattage, horizontally inserted straw hat, full PC, fiberglass board, RC power supply to install it? In such a special occasion, you can even consider removing the PC cover of the lamp and brushing it on the glass fiber board with a layer of protective glue (of course it also depends on the modified environment and the stability of the voltage)? In fact, there have been many successful companies in these areas; such as indoor co-da, outdoor attendance, and joint construction of display screens. In fact, when the LED industry is so cold this year, it is indeed worthy of everyone's reference and learning.
The product has no direction, just like headless flies, flying everywhere; a good product can guide the trend and direction of the market; a cost-effective product can drive and expand the market; so we have to make a cost-effective product Good LED lamps to guide the market, drive and expand the current dilemma and unhealthy LED lamp market; cost-effective, good products naturally must first be professional, not let the market control you, today customers want to be outdoors, participate in the outdoors, Tomorrow, those who want to be indoors will come to assemble the indoors. The people and experience of a company are limited. In the end, they are just blindly led by the market. Their products have no individuality or characteristics, and none of them are professional and specialty products of their own; So we hope to make a product to be precise and professional! This is also conducive to the long-term development of the company, so as to occupy a place in the chaotic and fragile market now!
According to the current status of the LED lighting market and the future development direction, price and other factors; the sales model is mainly divided into international business and the mainland market, and powerful companies can also directly connect with foreign markets (mainly using the Internet as a platform and Participate in some international exhibitions to promote and expand the company's influence; at the same time, it is best to have a clear difference in products, whether to be a developing country market or a developed country market, or take it all. This depends on your own strength and ability. It depends on the distribution of your own customer groups. According to national conditions, the mainland market has to be much more specific, including engineering, pipelines (mainly for local projects), direct sales and EMC contract energy management, especially in EMC For contract energy management, due to price constraints, many customers who want to transform but are not capable of transforming or who are not familiar with LED lighting are the most effective and direct method. At present, some powerful large companies, including some traditional Well-known lighting companies have all participated in this mode of competition to warm up themselves first and lay a solid foundation for their full integration into the LED lighting market in the future!
