No promotion can make customers fall in love with your clothing store
When it comes to attracting many customers, the first idea is all kinds of promotions, right? In fact, it's no wonder everyone thinks, because promotions can really bring a lot of traffic. But think about it, you can’t do sales promotion 365 days a year when you open a store and do business. So what else can we do to attract customers besides promotional activities? Do you all want to know what are some good ways to attract customers without promotion? Impossible to drop. Sister Xiaobian is still a very kind, good boy, how could she do this. The sharing that Xiaobian sister brought to you today is a good way to bring you customers without promotion. Okay, now it’s time to focus on it. If you find it useful, quickly write it down on a small book.
Let's start with the spatial layout of the store and how big the rest area is. Everyone has also heard that the space layout and the size of the rest area are often directly proportional to the store entrance rate. I believe that many stores have store floor plans and store designs before opening. Many owners may consider maximizing floor efficiency and choose to increase shelves to increase the amount of display. But from a certain point of view, from the perspective of customers, a store that feels very crowded when entering, and the shopping space is not very comfortable, do you think he will enter? So if you want customers to enter the store, then first re-plan the layout of your store Bar. The layout of the store is good, and the decoration is stylish. Many customers will go in and take a look. What do you think?
The second is to enhance the image of store employees. It is important to know that the image of employees directly affects the image of the store. Moreover, enhancing the image of store employees is also an important part of the brand image. Employees represent the store and the brand, and their words and deeds must be decent. I believe you have all been trained in sales reception, but what is needed here is curing. In addition to store business cards, employees should also design business cards to promote their image; secondly, to give employees self-confidence. With self-confidence, they believe that their abilities and services will definitely be improved. A good image can make others want to understand you. So the image must be good, and if your image and dress are not good as an employee of a clothing store, how can you convince customers of your store’s clothing? In fact, when it comes to the design of the image display window, it is also very important to know that the display window is the face of the store. What is the person, look at the face first, and what about the store, look at the window first, so the design of the window should be more thoughtful. I won’t say much here, I suggest you take a look at the windows of some big brands.
It's the lighting problem again. Don't think it doesn't matter if the lights are ranked third. In fact, lighting is very important. Lighting is the salvation light of clothing stores. The clothes far from the light are sunflowers without the sun. So everyone should arrange the lighting reasonably. Besides, people’s instinct is phototaxis. The five senses prefer the visual senses, and light plays a major role in this process. There should be a flow chart for where the lights should be turned on and when to turn on the lights. A friend has been struggling with a question, that is, if there are usually no customers at night, should I turn on the LOGO light? Since talking about the lighting issues, their LOGO lights have been on because they know that it can also be an invisible advertisement. Do you think lighting is important?
Then it is to shape the staff position of Wangchang. Chinese people have a feature called gathering crowds for consumption. When the market is busy, customers will enter the store out of curiosity. What about the low market? So you must create the atmosphere of the market, or you can do simulation exercises to create the atmosphere of the market. In addition to shaping the visual effect of the Wangchang, in fact, there can also be an auditory tactile effect. This is to pay attention to what music to play at what time, and what music to play on holidays. This is also a question that needs to be considered. Do not play several songs all day long. The music should be divided into time periods, have themes, and be attractive.
The last trick is to be good at customer stickiness. You can use some innovative ideas. If this trick doesn't work, the editor has nothing to do. I believe that everyone was doing SMS return visits and telephone return visits in the early stage. In this age of advancing with the times, do you let your employees do a good job in promoting WeChat and Weibo to increase customer stickiness? There are still many in this We-Media era. Activities that can increase customer viscosity. For example, the Weibo lottery draw, you can like the lottery draw or anything else.
