Teach you how to participate in the LED lighting exhibition?
Numerous LED exhibitions are held one after another all over the world. While overwhelmed, companies need to be vigilant. The cost is small and the effect is real.
It is understood that some LED companies in mainland China even participate in more than 20 various LED exhibitions around the world a year, causing employees within the company to repeatedly complain about hard work, life and wealth. In fact, most exhibitions are just familiar to companies. The effect is totally different.
Matters needing attention in the exhibition, the following suggestions are given:
1. Choosing an exhibition: It is very important for companies to choose an exhibition. The many LED exhibitions held in various parts of the world every year are not suitable for every LED company. Companies need to be based on the nature, theme, regional consumption characteristics and visitor groups of the exhibition. Come choose the exhibition that suits you. For example, downstream companies in the LED industry are not suitable to participate in the upstream exhibitions of the LED industry; LED companies that are foreign trade-oriented and have no plans to develop the local Chinese market are not suitable to participate in small-scale exhibitions in the Mainland.
2. Booth selection: The choice of exhibition hall location is also very important for participating companies. First of all, the flow of people throughout the exhibition hall is different, and companies need to choose places with high flow of people as much as possible; in fact, the quality of the exhibitors around the booth is also very important. If there are large LED companies around, it will inevitably attract a large number of visitors , Can drive the flow of visitors, not only that, but also can improve the overall image of the company to a certain extent.
3. Pavilion design: The design of the pavilion is a factor that cannot be ignored, because it is the first impression that attracts customers to come and visit, but it is not that the bigger the pavilion, the better. Enterprises need to choose the size of the booth reasonably according to their actual situation. . At the exhibition site, many pavilions appeared in unison, with people coming and going. The design of the pavilion can provide visitors with an impulse to look in, including the appearance of the pavilion is novel, and it can provide guests with a comfortable viewing product. Environment; the interior design of the exhibition hall can determine the length of time visitors stay at the exhibition.
4. Product display: Product display is a compulsory course for enterprises, which mainly depends on the nature of the products produced by the enterprise and the positioning of the enterprise. Scenario simulation is particularly important for LED application companies. After all, a thousand words are more than seeing is believing. If the company is positioned as a high-end field, the display of products and the layout of the hall need to be high-end and have meaning. After all, the things the company sells have risen to the spiritual level. At the same time, the main products and sub-return products need to be displayed in a suitable location according to the observation habits of most visitors after they come in.
5. Basic information: Exhibitor information needs to be complete and sufficient, including salesperson's business cards, product albums, company profiles, environmental protection bags, gifts and so on. The preparation of these things is not as much as possible. For example, for companies in the high-end market, it is more reasonable to distribute materials in a hungry manner.
6. Personnel reception: Personnel reception is the focus of the exhibition. At present, the possibility of receiving orders at the exhibition site is small, but some companies can't receive a few famous articles after participating in an exhibition. The main problem lies in the reception of personnel. First of all, during the exhibition, the reception staff of the exhibition hall should not leave the venue without authorization. It is necessary to ensure that there are always several reception staff in the venue; secondly, the reception arrangements of the staff should also be planned according to their respective strong projects. Some people are good at light tubes, and some are good at The ball bubble, only professional reception can leave a deep impression on the guests; the third is that the reception staff need to be active and enthusiastic, while maintaining basic respect for the guests at all times.
The editor believes that it is not better to participate in more exhibitions, and companies can choose the exhibition that suits them in a targeted manner based on the above suggestions. Nowadays, all kinds of eye-catching behaviors at the exhibition are not all desirable. We can show what the guests really need; how to make the guests understand and understand, and the visitors will come uninvited.
