Automakers have been aggressively adopting ADB headlights, Mini LED taillights, full-width taillights, grille lamps/full-width front strips, (intelligent) ambient lights, Mini LED-backlit displays, and other advanced devices as value-added products for marketing in response to market competition and cost reduction pressure, according to TrendForce 2024 Global Automotive LED Market-Lighting and Display Product Trend. This has resulted in a steady increase in the demand for automotive LEDs and automotive lighting in 2024, reaching USD 37.395 billion and USD 3.445 billion, respectively, which is higher than the performance of car market shipments.
Trends in the Automotive Lighting and Display Market
1. Headlights
According to a TrendForce research, the worldwide LED headlamp penetration rate for electric vehicles reached an astounding 94% in 2023, while the global LED headlight penetration rate for conventional passenger cars reached 72%. In 2024, the two rates are anticipated to increase to 75% and 96%, respectively.
The most common design for ADB headlights is matrix LED. The matrix arrangement improves road illumination, decreases response times when drivers encounter obstacles, and increases nighttime field of vision by independently controlling high-performance LEDs. High beams without glare make drivers of oncoming and opposing cars feel less uncomfortable, and they also save pedestrians from being blinded by headlights. An ADB headlight may have up to 100,000 pixels accessible for precise and autonomous digital control by using a Micro LED pixel array. The more pixels, the more adaptable the lighting area may be, improving driving safety and allowing for more flexibility in meeting regulatory standards across various markets and areas. Manufacturers of automotive lighting may reduce development, production, and logistics expenses for every market and location in this manner. ADB headlamp penetration is predicted to increase to 21.7% by 2028, according to TrendForce's analysis.
With the growing usage of Micro/Mini LED pixelated modules for ADB headlights, autonomous digital control of pixels allows the lighting region to be modified for improved driving safety. The market value of headlamp LED and headlights is anticipated to reach USD 3.235 billion and USD 31.101 billion, respectively, in 2028, while the market value of Micro/Mini LED pixelated modules may reach USD >900 million.
2. The taillights
Taillight designs have evolved significantly, with the majority of manufacturers and customers preferring full-width, Mini LED, and OLED-like variants. Car manufacturers are actively using taillights to highlight vehicle specifications and features because there are no specific regulations or restrictions on styling and design. As a result, they are becoming more and more dependent on creative solutions from LED light source providers, who could then actively participate in and have more control over taillight design.
Ams OSRAM also succeeded in creating the ALIYOS, a Mini LED taillight, in which the Mini LEDs are joined by invisible metal wires organised on a thin, flexible, and transparent foil. In addition to providing a great deal of freedom in terms of Mini LED array configuration, the ALIYOS also has block-based light control, which allows for dynamic display of words, symbols, images, and abstract visuals. The taillight may be used to display warning messages, information, and fashionable designs. In order to achieve certification of vehicle quality and safety as well as compatibility by the end of 2025 and to actually install the taillight in vehicle models, Ams OSRAM is now collaborating with top automotive lighting manufacturers and automakers globally.
3. Ambient lights and grille lamps
Automakers including Mercedes Benz (EQS), Volkswagen (ID.3/ID.4), BYD, Xpeng (P5), Changan Ford (Mondeo), Sony (VISION-S 02), BMW (i7), Rolls-Royce (Spectre), Ford, General Motors, Stellantis, Lucid, and Li Auto are the leading adopters of grille lighting and full-width front stripes. Many electric car models have aggressively embraced grille lighting, which is driving the trend away from linear light sources and towards full-width front stripe designs, according to TrendForce.
Ambient lights are mostly employed as part of interior lighting to create a more pleasant and distinctive lighting environment and mood inside the vehicle when it is dark. Additionally, they provide the option to alter the inside colour palette of the vehicle, which adds the ideal finishing touch. Notably, driving safety must not be impacted by ambient light colours. The centre console, roof top, door handle, door trimmings, door sill, welcome light, and foot room illumination have all been equipped with ambient lighting. As an alternative, ambient lighting may be used for display and communication, driver welcome lighting, warning (lane change assist and blind spot detection), or other useful illumination.
Chinese and European manufacturers have long used ambient lighting. RGB LEDs with integrated driver integrated circuits power intelligent ambient lighting. The market value of ambient lights is expected to increase as a result of the successful introduction of intelligent ambient light LEDs utilising the Open System Protocol (OSP) by Ams OSRAM, in addition to the LEDs disclosed under the ISELED alliance.
4. Tiny LED Car Displays
In order to keep up with the trend towards designs that include HDR, local dimming, a broad colour gamut, and a curved screen, an increasing number of automakers are using Mini LED/HDR automobile displays. NIO, Roewe, General Motors, Li Auto, Rising Auto, Jidu, BYD, Ford, Geely, Stellantis, Hyundai, BMW, Mercedes-Benz, BAIC, and GWM are companies that manufacture automobiles. Mini LED POB/POG/COB and OLED displays will fight for the next-generation vehicle display market, according to a TrendForce poll.
5. Head-up screens
The most well-known features of the panoramic HUD (P-HUD) are its high resolution quality and easy-to-use eye-level picture display, which improve driving comfort and safety. Reflective screens are used in P-HUDs. For example, BMW's RGB Mini LED display and Continental's Mini LED-backlit model. A Micro LED transparent display, on the other hand, has more brightness and colour saturation and uses a see-through method to provide driving information.
Market Size for Automotive Lighting and Revenue Performance of Automotive Lamp Players
Automakers have been under a lot of pressure to cut costs and compete in the market as 2024 approaches. They have used cutting-edge technology to create and market high-value items like grille lamps, full-width front stripes, ADB headlights, Mini LED taillights, and (intelligent) ambient lighting in an effort to relieve some of the burden. In 2024, the automotive lighting industry is projected to reach USD 37.395 billion, with headlights making up more than 60% of the entire market value. With a combined 60% market share in 2023, Koito, Valeo, Forvia Hella, Marelli, and SL Corporation are the top five producers of vehicle lighting. The combined market share of the top 10 vehicle lighting producers was a commanding >80%.
Revenue Performance of Automotive LED Players
With a combined market share of more than 80% in 2023, the top five automotive LED manufacturers are Samsung LED, Nichia, Lumileds, Seoul Semiconductor, and Ams OSRAM. Premium car and NEV manufacturers throughout the globe now use Ams OSRAM as their supplier because of its consistent quality, outstanding luminous effectiveness, and affordable prices. Second, thanks mostly to the growing demand in Europe and Japan, Nichia's automotive LED sales exceeded projections. Fourth, Seoul Semiconductor also made more money from automotive LEDs than anticipated, mostly because to an increase in orders from China and Korea. Fifth, by adding the PixCell LED to Tesla's Model 3 and Y, Samsung LED increased its application, significantly increasing the automotive LED market share to 7%.
In order to give readers a thorough understanding of marketing strategies in the automotive LED market, TrendForce has examined the market's development from six perspectives: 1. Trends in automotive lighting and display products; 2. Market scale and applications; 3. Revenue and product strategies of automotive lighting players; 4. Automotive lamp prices; 5. Demand for the automotive LED market (product applications and regional market value); and 6. Revenue performance and product strategies of automotive LED players.
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