Behind the LED street light price war is a crisis of confidence
Benwei LED Lighting: At the same time that incandescent lamps are withdrawing from the historical stage, the price of LED street lamps continues to decline, and the price reaches the sweet spot acceptable to the mass market.
Energy saving and environmental protection is the trend of today's society. With the continuous guidance and promotion of governments in various countries, LED lighting products that save electricity, energy saving and environmental protection are popular in the market. The LED street lighting industry has jumped to the forefront of the investment hot list. Brands and factories have sprung up at home and abroad, and local governments are also scrambling to invest resources to support LED street lighting as a key industry. In 2014, as the key year for the global ban on the sale of incandescent lamps, incandescent lamps will gradually withdraw from the historical stage. The price of LED street lighting products continues to decline, and the price has entered the sweet spot that the mass market can accept. However, the market PK between enterprises is not around product quality, cost performance, etc., but a price war. As we all know, large-scale production is the key to reducing costs. If mass production cannot be achieved, it will be difficult to guarantee product quality by blindly reducing product prices. We can foresee that the crisis of confidence in the LED lighting market is coming.
After the price is sweet, there is a crisis of confidence in the product. Only by getting rid of the price war and truly selling products can LED street lights be on the right track.
