Commercial space lighting good lighting is an excellent shopping guide for shops
With the development of the economy, especially the rise of e-commerce forces, a dazzling array of commodities are constantly pouring into consumers' attention. The requirements for lighting in commercial spaces are not only limited to "illumination", but also pay more attention to creating a business image and shop. atmosphere and reflect the value of goods to promote sales performance.
A good store lighting is an excellent "shopping guide", which can guide the entire route from the outside of the door to the browsing and even payment of the customer, without even needing too many greetings and guidance from the customer service staff.
Lighting arrangements can affect human visual effects. If you want to better express the product and improve the charm of the product, good lighting design is indispensable.
In addition to the purposeful shopping goals, customers choose to walk into a store, nothing more than these four steps:
1. General observation in the corridor;
2. Target screening during walking;
3. Visual stimuli within the effective visual space;
4. Subjective judgment in a short period of time.
window lighting
The window is a key functional area that affects the willingness of guests to enter the store. The lighting of the window should play a role in strengthening the vision and setting off the atmosphere, weakening the aisle, strengthening the contrast, and giving people a sense of impact. Therefore, the lighting of the window is slightly higher than the overall brightness of the store.
▲Lighting such as spotlights and chandeliers can be used to highlight the layering of the products.
entrance lighting
The entrance location is an important area for the store to give customers the first impression. It is necessary to consider reducing the change of indoor and outdoor brightness. If the indoor and outdoor brightness difference is too large, it will make people feel a big difference and affect the willingness to enter the store.
Therefore, in terms of color temperature, attention should be paid to the natural transition between the external natural light and the light in the store, and warm colors can be used to create a warm and natural sense of comfortable balance.
Nakajima Lighting
Nakajima generally displays new styles of the season. The spotlights used should not only emphasize the details of the clothes on the models, but also allow customers to clearly observe several other products. The excellent color rendering of the light source also makes clothing and other The color of the product is more bright and moving.
For the lighting of each product on the showcase and shelf, the lighting arrangement should be as balanced as possible, so that the display and selection are naturally balanced, making it easier for guests to compare and purchase.
For products that want to highlight details and rich textures, the shadows should be weakened as much as possible. Diffuse lighting or cross lighting can be used to reduce the interference caused by shadows.
The lighting of the booth should have good color rendering. Middle and high-end clothing brand stores can also arrange some accent lighting, such as spotlights or recessed lamps for local lighting.
Lighting is very knowledgeable in commercial space design. Of course, this design process has to cooperate with various elements such as lighting, display, consumer psychology, and flow of people, but the ultimate goal is to promote sales.
Store lighting mobilizes the emotions of customers, and good store lighting can bring you unlimited business opportunities. Catch the eye of consumers and make designs, and shopping desires come as soon as they say it.
The guests who originally just wanted to hang out ended up buying a bunch of things under these invisible light "shopping guides".
The lighting design of commercial spaces should reflect attractiveness, interactivity, and drive purchasing action. Different commercial space styles can be matched with different lamps. The illuminance, brightness, glare, illuminance ratio, color temperature, color rendering index, etc. of different lamps will affect the style of commercial space.
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