Don't know how to design the window lighting of the clothing store?
The window is the face of a brand men's clothing franchise store, which can convey your store image, brand image, and promote your product style characteristics to past customers. The window has always been in a pivotal position, a good window display can make your brand image more direct, and the lighting of the window also has a big question, grasp the lighting of the window well, let the window attract more customers, with The more in-store rates, the more transactions there will be.
Different clothing display effects produced by different types of light sources, through the use of different lamps, colors, and angles of light sources, can make the store show different styles.
There are many lighting methods for window display, there are 6 common lighting methods:
1. Panoramic lighting: The features of the illuminated object are projected, and the background is also illuminated. In addition to weakening the main light source to form a shadow on the background, the background light can also diffuse through the environment to make the illuminated object. The contrast between light and dark will not be too strong, allowing passersby to feel the lightness of the clothing.
2. Backlight lighting method: For some dark-colored suits, the background can also be highlighted with light, because the backlight lighting method can quickly capture the eyes of passers-by and is suitable for fast-consuming customers. In the performance of quickly capturing the eyes of passers-by, the backlight lighting method is faster and simpler than the contrast lighting method; and the contrast lighting method can focus the passers-by's eyes on the characteristics of the object to be illuminated.
3. Contrasting lighting methods: not only animals, but also human eyes have phototaxis, and the eyes will make visual pauses in the brightest parts. The characteristic part of the object to be illuminated is projected through the narrow beam of lamps, and a high brightness contrast is formed between the object to be illuminated and the background, which can cause a strong visual impact and make passers-by feel the calmness of the clothing.
4. Lighting method under diffusiveness: the light can irradiate the object to be illuminated excessively and evenly, and can also eliminate the influence of shadows. In addition to letting passers-by feel the lightness of clothing, it can also make passers-by feel that such a dress will be nobler than others. fantasy.
5. Downlighting method of spotlight projection: This kind of lighting method partially emphasizes the characteristic parts of the object to be illuminated, and the light goes from bottom to top, which will cause passersby a strange and alternative feeling.
6. Side lighting method: It can create a better association atmosphere for passersby in terms of expressing the symmetry of formal clothing.
The first point of view that catches the attention of customers is the design of window lighting. The lighting of the window has the finishing touch. Good visual lighting can achieve the best visual marketing effect. Lighting can adjust the relationship between clothing and the surrounding environment, and use the changes in the brightness and purity of light to guide the realization, enhance the grasp of the store, and increase the attention of the products. Color is emotional, and the penetrating light color will be more able to impress customers. Choose the right light to capture the psychological changes of customers and make them feel comfortable.
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