How to decorate a small menswear franchise store? --lighting
Many people have the idea of opening a branded menswear franchise store. After all, it is better to start a business as a part-time job for others, and opening a branded menswear store is a good choice. However, new entrepreneurs often do not have enough funds, and the shop area is not very large, generally it may be 30-50 square meters. How to decorate these dozens of square meters of men's clothing franchise stores with a unique style to attract consumers to buy it?
From the outside decoration of the door to the interior wall painting, floor laying, prop display, clothing display, etc., all need to be carefully considered. Today, I will talk to you about a very important factor-lighting.
In the sale of men's clothing, the display effect of the same piece of clothing under different lights is completely different. The decoration and lighting design of the clothing store should be in harmony with the overall image of the store. The lighting of large stores pays attention to magnificence, while small and medium-sized clothing stores should adopt simplicity and brightness as the standard of lighting design. In addition, there are many factors to consider in the lighting design of clothing stores.
Men's clothing franchise store lighting color needs to be coordinated
Especially the position where a single piece of clothing is displayed by a model, it must be contrasted with spotlights. The color of the light should also be appropriate. The blue light gives people a very cold, cold, and psychedelic feeling (summer clothes), and the yellow light gives people a warm feeling (winter clothes). The combination of cold and warm is the most suitable for clothing stores. If it is all cold light (that is, the white light that you usually see), although the store is bright, it feels pale and not warm enough, and the clothes will not look soft enough. In addition, the warm light (yellow light such as spotlights that you usually see) can neutralize the pale feeling, and the clothes that are illuminated are more moving.
In addition to choosing different lighting for seasonal clothing, the layout is also very particular. Different locations in the business hall should be equipped with lights with different illuminances. For example, the brightness of the lighting in the depths should be higher than that of the entrance hall.
Men's clothing display area lighting for men's clothing franchise stores
The clothing display area can use a variety of art designs to show the perfect side of the clothing worn by the models in the shop. Brighter light is easier to show the visibility of the displayed goods. For example, models wearing evening dresses standing by the dining table are advised to use high color rendering sodium lamps or halogen lamps, while metal halide lamps are more suitable for illuminating beach clothing. For cheaper shops, an energy-saving tube downlight can provide extra light in the display area.
Men's clothing store hanger display area lighting
The hanger display area helps customers easily find their favorite styles of clothing, and calmly try on and feel the texture of the clothes. Pay attention to when decorating, the lighting in this area should be concentrated on the product, using natural tones to match the color of the clothing. The light must have good color rendering. It is more effective to use embedded or hanging straight fluorescent lamps in the vicinity of the hanger.
Men's clothing franchise stores must have a light on the door at night to attract the attention of passing customers. Lights can also make clothes more attractive, but different lights have different effects.
