In the new retail era, the lighting transformation of clothing stores has to rely on appearance to win
New retail means that companies rely on the Internet to upgrade and transform the production, circulation and sales processes of commodities through the use of advanced technology such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and improving online services A new retail model integrating offline experience and modern logistics. In other words, it is a new sales model in the Internet of Things era.
Products are produced from factories and eventually reach consumers. They need to pass through layers of distributors. Channels and logistics costs eventually push up the prices of products actually borne by consumers, especially for the clothing industry.
In the new retail era, this process is optimized and upgraded, allowing consumers to buy better products and experiences at the same price. The new retail era is not about products becoming more and more expensive, so what kind of impact does it have on physical clothing stores?
1. In the era of new retail, physical clothing stores have become more and more important, especially brand clothing chain stores. After all, China’s middle class has a population of nearly 300 million. People nowadays buy clothing not just clothing, but a shopping experience;
2. In the new retail era, a considerable proportion of physical clothing store merchants will be eliminated. This is unavoidable. After all, the new retail era is an era in which consumer upgrades force production upgrades. This process will bring about a considerable proportion of middlemen It was a big shock.
In the new retail era, where should physical clothing store merchants go? First of all, it is necessary to keep up with the times. Secondly, in terms of products, closely follow clothing manufacturers. After all, in the new retail era, consumers are not at the edge, but at the core. Although they no longer revolve around manufacturers, manufacturers are still an indispensable one. pole.
The physical store lighting takes consumers as the core, attaches importance to clothing store lighting, and gives customers a better lighting experience. After all, in the new retail era, product prices will stabilize or even drop. In this case, I want customers to use It is a wise choice to buy a better product and experience at the same price.
