LED lighting company, the Eight Immortals cross the sea
At the beginning of 2009, the Ministry of Science and Technology of the People's Republic of China launched the "Ten Cities and Ten Thousands" Semiconductor Lighting Application Demonstration City Program. The program covers 21 relatively developed cities in China, including Beijing, Shanghai, Shenzhen, and Wuhan, and will soon expand the scope to 50 cities. . As of 2010, all 21 pilot cities have started LED street lamp renovation projects. In Chongqing, Weifang, Dongguan, Baoding and other cities, the demonstration road effect of LED street lights has appeared. Among them, the coverage rate of LED street lights in Weifang urban area has reached 84%, and full coverage will be completed by the end of this year.
In terms of landscape lighting, urban architectural lighting projects, garden lighting projects, urban square lighting, and LED lamps have become the first choice for government procurement. In Shenzhen, Xiamen, Ningbo, Tianjin and other LED industry bases, LED landscape lights are accelerating the elimination of traditional landscape lighting fixtures. In Hefei, the coverage rate of landscape lighting LED lamps has reached 70%. The temptation of the LED engineering lighting market is unmatched. At the 2008 Olympic Games, LED lighting entered people's sight on a large scale for the first time. With 500,000 high-power LED bulbs, 37,000 sets of LED special lamps, and 50,000 square meters of light-emitting area, the colorful water cube has created the world's most. Through the opening ceremony and various landscapes, LEDs were admired and recognized by the public overnight.
At the 60th Anniversary Gala of the National Day, 4,028 performers dressed up as colorful LED trees in Tiananmen Square, forming the world's most "Light Cube" theme performance area. The magnificent LED lighting effects reproduce the post-Olympics classic.
The 2010 Shanghai World Expo has become the largest LED show in the history of the world, and the Expo Park has also become the world’s largest LED demonstration area. More than 2 million LEDs are used on the one-kilometer-long Expo axis, 1.03 billion LED chips are used in the Expo Park, and about 80% of the indoor lighting sources in the venues use LED light sources.
At the Universiade held in Shenzhen, the light of LED was brilliant and eye-catching. Only the main gymnasium used more than 23,000 sets of LED lamps and the lighting area exceeded 110,000 square meters. In the main stadium of the Universiade, the swimming center, gymnasium, and sports center were installed with a total of 960,000 lighting-level LED chips. In order to welcome the Universiade, the Shenzhen Municipal Government implemented large-scale LED street lights and landscape light projects on several main roads leading to the main venues of the Universiade.
In addition to large venues, other infrastructure and municipal projects, such as the construction of railways, airports, subways, stations, tunnels, urban arterial roads and public gardens, are also indispensable for LEDs.
According to statistics from 2008 to 2010, the national LED outdoor lighting market is estimated to be about 6.4 billion yuan in 2011, including 4.3 billion yuan for street lights and 1.1 billion yuan for tunnel lights. LEDinside predicts that by 2015, China's outdoor LED lighting output value is expected to exceed 100 billion yuan.
"If the 100 billion yuan cake can be divided evenly, every LED lighting company in the country will become a billion yuan household," said a CEO of an LED landscape light manufacturer naively. At present, there are only a thousand large-scale LED lighting manufacturers in China. If the market size of hundreds of billions is really evenly distributed, it can indeed create hundreds of companies with an output value of hundreds of billions. However, it is not difficult to find that "LED companies that really participate in large-scale domestic projects are always those familiar faces."
The key products used in the lighting engineering and control systems of the Beijing Olympics and the Shanghai World Expo are from several internationally renowned brands, while supporting products and assembly construction are completed by several large domestic lighting companies, including NVC, Liangye Lighting, Starlight, Sanxiong Aurora, TCL, Longneng, Simon Electric, Xinwenxing, Chenhui Lighting, etc.
The companies that are active in the bidding activities of local government projects are often companies with considerable strength or deep local background. In Dongguan, every time a government project bidding involving LEDs, Dongguan Kingshang, 100% Technology is indispensable, and the winning bidder is none other than him!
"Municipal engineering is a game played by a few people!" A small business person in charge said bluntly. But like the thousands of small and medium-sized LED lighting business owners, he also often "shakes the LED banner" to participate in the "siege" war of urban municipal engineering, and is full of expectations for the future market prospects and company development! After all, the Chinese market is not Several large companies can swallow, not to mention the non-governmental commercial engineering lighting market is equally impressive.
The engineering lighting market is naturally the focus of competition among manufacturers, but with the vigorous promotion and careful cultivation of the lighting industry, coupled with the strong support of government policies, the municipal engineering lighting market has become relatively mature. Based on market trends and industry competition, people have long turned their attention to civil indoor lighting, which is the second fertile field recognized by the lighting industry.
LED lighting products are mainly divided into three major sections. The first is landscape engineering lighting, including municipal landscape and building landscape lighting, road traffic lighting, etc.; the second is general household lighting, including home lighting and interior decoration lighting; the third is general commercial lighting Lighting, including lighting for hotels, clubs, shopping malls, office buildings and other special places. It is generally believed that in addition to outdoor engineering lighting and special lighting, other general indoor lighting can be collectively referred to as civil lighting. How big is the civil lighting market? Philips China CEO Bi Bailing once revealed that "China's current LED market for civil lighting is worth 40 billion yuan." Of course, this is a fairly conservative and prudent data.
With the formulation and implementation of the national “white ban”, LED lighting will closely follow the timetable for the ban and enter the civilian and commercial markets in the next 3-5 years. By 2016, the replacement rate of LED bulbs will reach 40%, and by 2020 it will reach 80%.
At the Guangzhou Lighting Fair in June 2011, 90% of LED lighting companies exhibited indoor lighting products, including LED panel lights, LED crystal chandeliers and more creative decorative LED lighting products. It can be seen that the LED civil lighting product system has initially taken shape.
The major professional lighting stores in Shenzhen, Zhongshan, Wuhan, Ningbo, Tianjin and other places have learned that there are already LED lighting franchise stores in many markets, and some even have LED special areas. In traditional lighting franchise stores, there is no shortage of LED products. Boss Zou, who has been operating crystal lamps and sheepskin lamps for more than 20 years, revealed that his three chain stores have introduced a small number of LED interior decorative lamps. He said: The concept of LED is too hot. Although the status of traditional crystal lamps and sheepskin lamps in the market is still difficult to shake for a while, he is worried about losing more opportunities. The introduction of LEDs not only meets the diverse needs of customers, but also makes himself and his employees more. Understand and learn the knowledge of LED lighting.
Most major domestic LED lighting brands have plans to open image shops or specialty stores in the first-tier markets. "Although the first crab has been eaten by someone, you can't let people eat the crab and enjoy the cake alone!" said a CEO of an LED enterprise in Putian. "The company is paying close attention to its peers and will choose the right time to develop distributors and Franchise stores." With the increasing market share of domestic first-tier brands such as Yinyu, Auman, Weilai, and Kinshang, optimistic people in the industry believe that LED specialty stores will become the general trend.
There are LED lamps in many common decoration material cities, small electrical lighting stores, and even hardware stores in Shenzhen. I believe this situation is roughly the same throughout the country. And in Guangzhou, Shanghai, Changzhou, Changchun, Beijing and other places, there have been LED franchise stores that once aroused heated discussion.
The first LED store in Changchun-Hyundai LED store covers an area of more than 100 square meters and has more than 10 brands. In Changzhou, there were only 4 LED vendors in 2000, but now it has grown to more than 200, and the number is still increasing. The intensification of competition has also promoted the transformation of LED display and sales from the first LED monopoly wall and monopoly area to LED monopoly stores and LED real-life models.
In Chengdu, Jiuzhou Optoelectronics opened its first image store-Chengdu flagship store in early August. In July, Kingsun Optoelectronics Nanjing's first LED flagship store settled in Jinling International Home Furnishing. On July 30th, Hunan's first LED flagship store settled in Changsha Xilai Lamp. On June 7, Zhongshan Shanglang Optoelectronics opened an 800-square-meter LED flagship experience store in Dengdu. As early as July 2010, Yinyu Lighting's first flagship store opened in Zhongshan Ancient Town.
Experts said that for LED lighting to compete for urban municipal engineering, what is most needed is a fair market environment and its own strength; and choose the "Enter the City" plan-walk into the Lighting City, familiarize yourself with the market, improve product quality and service, and make a difference in the brand. Kungfu, this is probably the best choice for small and medium-sized LED lighting companies, and it is also the only way to grow from small to large and from the big way.
